‘Marketing strategy’ and ‘marketing planning’ are words used often interchangeably, but the core difference is understood very well here at Ryan Marketing Solutions. A ‘strategy’ can only be called that, if it takes into account both external and internal factors likely to affect a product or service’s appeal to its target audience, whereas ‘planning’ is the actions taken to implement the strategy.
Creating an effective marketing strategy can take time, but if done correctly it will be long lasting with only minor updates required.
We work with individuals, SME’s, in-house marketers and directors to help shape a strategy which is focused on getting the results required, from reach and awareness, engagement to lead generation and sales.
We provide a fresh look at your current marketing techniques, platforms and strategies to help your business reach your goals and full potential.
We take the time to know your business, your current marketing practices and understanding your pain points, to help you make an informed decision about your marketing activities, both online and offline. That’s why we take a fully consultative approach with all of our clients.
Through a combination of our experience, knowledge, bespoke consulting, exploration and analytical approach, we can establish a customised strategy for you.