If your business is not growing, it’s dying, there’s no middle ground. The world is quickly passing by those that are standing and perhaps satisfied with simply getting by your business growth is fuelled by marketing.
Not every business is in a position to hire someone else to handle their marketing. Most businesses have to do some or all the marketing themselves. The problem is most business owners are not marketers by trade and they have limited knowledge of how to structure & implement a marketing plan. This is where a marketing coach comes in to help.
What is a marketing coach?
A marketing coach is an expert consultant who works closely with business owners to help you build your own marketing capabilities. With their help you can more easily identify challenges and build a fully systemized approach to marketing.
This coach has years of experience generally marketing high-growth businesses. Their job is to understand your business values, mission, and goals, and to advise strategies for success.
Five signs that you may actually need a marketing coach in 2022
#1 YOU FEEL STUCK AND DON’T KNOW WHAT TO DO NEXT
There is a lot of noise out there so having a marketing coach that has seen what works has actually implemented those strategies themselves they’re able to see what’s going to be the best move for your business. They’re going to be able to really narrow down that ROI and be able to tell you this is the right next step for your business and then hand hold you through that process, so that you don’t have to learn from the mistakes that others have made before you. Allow those marketing coaches that have made those mistakes before be able to guide you through that seamlessly.
#2 SUCCESSFULLY UTILISE THEIR SKILLS
This because they’ve tried all the things and they just don’t know what’s working. This is different from the person who doesn’t know what the next right step is. There is definitely people out there that will try all the things and then maybe have a successful launch or quarter or maybe not and then they look back and they really don’t know what to attribute that. They are also people out there that are doing more than they probably need to and so being able to kind of look at all of those tactics that you’re doing and then be able to eliminate the ones that really aren’t going to be helpful for your business can really be valuable to the time that you’re spending on your own marketing. Therefore, if you’re doing 10 things a week let’s narrow it down to the really the three or four that are moving the needle the most and maybe that’s really all you need to be doing. This can be extremely beneficial in giving you time back in your day
#3 REACH THEIR IDEAL CUSTOMER
Many of us will assume that we know what our customer is and as we get more customers then we can really fine-tune that down. You are think questioning where are those people hanging out online, where are they spending their time, so that I can then leverage those places and those opportunities to make them good marketing opportunities for me. Therefore, sometimes this can be getting a little creative and not just looking at your demographic and find which magazine it fits. This may work for some but for others a marketing coach is looking for a better ROI, more targeted and better analytics.. This will allow you to really see what’s working and what may need to be tweak. So that can come along with some creativity to make sure that you’re reaching those ideal customers
#4 YOU’RE DOING RANDOM ACTS OF MARKETING
So let’s say you’re using Facebook Ads, cold calling, digital marketing, and all of that. If it’s working for you, then great. But think about it. Implementing tactics without a solid strategy leads to the “bright shiny object syndrome,” which keeps you chasing the wrong things. You need a strategy, which is the big-picture planning you do prior to the tactics. So instead of doing random acts of marketing, having a solid marketing plan that fulfils your goals and objectives.
#5 YOU NEED MORE SUPPORT
There are several business owners that I work with that quite frankly they’re just not ready to go to the next step, so they can only reach and achieve a certain amount before they really need to employ somebody that does marketing day in and day out.
That’s when a marketing coach comes in handy, so if this is something that you think you would be interested in exploring kind of how a marketing coach can help you?
Final Thoughts
A lot like any other coach, a marketing coach is a guy that can put you on the path to achieve optimal results. A marketing coach can eliminate the guessing game that is not working for you. They will take the time to help you understand how marketing works and get you focused on the activities that really matter.
A marketing coaching is not just for busy business owners. It’s also perfect for people just starting their businesses with no marketing experience at all or for larger companies with in-house marketing personnel who need help realigning their marketing strategy & outlining actionable marketing activities. It’s perfect for someone who needs a structured plan to follow and a person to hold them accountable to getting it all done
Some false assumptions:
- First, you can’t simplify coaching as a tool.
- Second, coaching is not only for failing businesses; it helps the good become the best.
- And third, coaching doesn’t provide band-aid solutions.
Do you need help to get off the ground? Are you trying to upscale your business? No matter what your definition of success is, a marketing coach will help you make that happen
