10 Social Media Marketing Call to Action Prompts

10 Social Media Marketing Call to Action Prompts

Did you know that using Call to Action (CTAs) to your Facebook business page posts can increase click-through rate (CTR) by a staggering 285%? Or that emails with a single call-to-action increased clicks with 371% and sales with 1617%?

A CTA can be presented in different configurations. It can be text on a button, simple text with no links or a text or image hyperlink (link from a text to web address).

Let’s just say that you have built your business website, brand social media channels and you have started posting images, videos offers, about your business. Most of times businesses expected customer engagement won’t be met.

 There are various reasons for this such as: consistency, posting time of the day, irregularity patterns (posting once in a while).

Sometimes, this is happening because your posts, ads do not contain any calls to action or a poor written CTA. A Call to action is necessary as you’ll give your brand, business audience (customers) a clear message of what to do after seeing your social media post or advertising.

Do you want them to click and read your website blog post? Or perhaps you want them download a brochure, e-book or a request demo?

It is very important to let your target audience (customers) know exactly (they won’t engage if there’s something valuable for them) what the next step should be.

Before writing a Call to Action is necessary to know exactly the objective of your website blog or social media posts.

Below I am going to list 10 useful CTA prompts that will help increase your audience engagement and business awareness. It is essential for every digital marketer to be in sync with customer thoughts and anticipate their reaction when seeing the post.

1. Give away time. Enter to win, Free Gift …..

Customers like to be incentivized in any way shape or form. As long there’s something FREE for them to get, they’ll engage with your post. All of these words, phrases encourage customers to take action and engage with your post. If the offer seems good for them there the possibility to share it with their friends too. This way you not only get an extra customer but you’ll grow brand reach, awareness too. This is the most important step in the sales funnel. Without it the other (interest, consideration, conversion, retention) don’t exists. 

2. 50% Off – Buy Now

This in an excellent way of making a sale (conversion) of your business product or service. Existing customers will feel pampered and prospects won’t miss this opportunity.

3. Limited Time Offer

Create a sense of urgency using words, text like “now, in the next 12 hours, today, only this weekend”. Nothing will get customers more engaging than realising that they’ll miss out an offer or promotion. 

4. Free Download

Anything that’s free gives your business customers an impulse to act. Whether is a webinar, podcast, ebook, template, checklist or any other useful content will make your customers build trust of your brand.

5. Subscribe

If you’re planning to use this Call To Action on your website, mobile App, you need to make sure that your customers, audience know what’s in it for them, and why they should subscribe to your newsletter.

Remember customers don’t like to receive or click on unwanted emails. Be specific about why you sending them the newsletter and what this includes. If they know that there will be valuable information, offers, discount codes, they will more prone to subscribe. 

6. Ask a Question…..

That’s a great technique to open up communication and engage with your customers. In time this will lead to brand, business trust, loyalty and brand recognition amongst your customers (This is what you’re aiming for, don’t you?) 

7. Join Us Now, Over 1500 people like you have signed up

Especially useful for sports clubs, fitness & gym businesses. Is imperative, essential to create a sense of community around your brand. Showcase your business strengths (can’t show weaknesses) using terms like: satisfied customers, proven results, risk free, measurable growth, etc. 

8. Find everything you need in one place

This CTA spotlights your business capability of offering all products or services a customer needs in one place. Ideal for small and medium sized businesses.

9. Exercise from the comfort of your won home 

Useful for fitness businesses or gym clubs. It highlights the enjoyment, comfort that comes with exercising remotely, which can appeal to customers looking for these services.

10. Claim your exclusive deal now! 

This CTA can be used literally by any business regardless of its niche. It will make existing and potential customers feel special and privileged. They will perceive your business as something special and are very likely to engage with your blog or social media post.

Final Thoughts

As you can see there are a multitude of CTAs that you can create and add to your website blog or social media posts. They can be customized in different colors (red, yellow, orange), added to images, buttons to improve CTR, etc. They are every social media marketer secret weapon.

Those are extremely useful if you’re looking to increase website traffic, conversions, leads, or sales. In addition CTAs provide huge benefits to your social media posts and ads.

Developing a successful Call to Action (CTA) necessitates understanding of what actually works in digital marketing, A/B testing, and a desire to experiment with all the new methods (open to newFor outstanding calls to action you have to get creative. Think of what your business offers and try to come up with CTAs that will entice the customer attention (put yourself in customer shoes).

Tip! Try to use ONLY a call to action per post.

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7 Tips To Drive Growth in Your Fitness Business in 2022

7 Tips To Drive Growth in Your Fitness Business in 2022

Since early March 2020 Irish fitness businesses have been forced to close their doors for almost 15 months (depending on their venue) due to Covid-19 restrictions. Because most gym, fitness clubs customers stayed home, high rents many fitness businesses have struggled to survive and some never reopened their doors (Hope you’re not in this category).

However, there’s good news as Gyms and Fitness Centers Industry is expected to recover from the economic disturbance. Below I am going to list 10 tips that hopefully will help your fitness business get more customers in and increase your brand trust and authority.

#Tip No1 – Have Strong Online Presence

Did you know that 97% of customers rely on the social media when researching for a product or service in the local area? To accomplish this you need to spread the word out there and be visible on your current or prospect customer social media accounts (Instagram, Twitter, TikTok, Facebook).

To keep them engaged you need to post content (text, images, videos,) regularly. You can use your own or curated content. It is also highly important to interact with your customers. Reply to their comments on social media posts, blog posts, and reviews. Show them that they are important to your business. In fact they are every business lifeline.

If you’re just starting up you can avail of the social media advertising benefits. Every social channel now allows you to easily promote your business at relatively low price (compared to Google’s or Bing PPC). Create engaging ads where your customers can see your latest offers and promotions.

#Tip No2 – Go One Step Further 

Don’t stick with the basic training, fitness programs. Be flexible in your approach and offer different services. We know that most gym goers opt out for muscle building and weight loss. Offer them other services too, for example, nutritional advice or mental health counseling. I know you may say is not in your duty to offer those services or you’re not skilled to do that.

But you can easily bring once a month, a week a nutritional or mental health counseling expert for a meeting with your gym, fitness club members. That little step shows your customers that you care about them and it build your brand trust and reputation.

You can also print (inexpensive) flyers, brochures with information about services provided and other tips your customers might be interested in.

#Tip No3 – Be Active In The Community

One way of doing that is look for gatherings, events, challenges that takes place in your local area. Once you have identified those try to involve your brand, business into those.

Something like sponsorship (money, products) won’t break your bank but it will have a great impact on the perception of your business in the community. Show them that you’re not only there to charge a fee (for your membership) but to help them too.

This way you’ll increase brand awareness and build trust amongst the community.

#Tip No4 – Offer Online Virtual Classes 

This is a great way to keep in touch with customers who travel or can’t come to your gym or fitness club location regularly. All big fitness centers have now free or paid online live or recorded fitness classes.

Social media is huge (Instagram, Facebook, TikTok ) and represent a great opportunity for your brand to increase reach, awareness and grow. Zoom, Google Meet, Microsoft Team, to name just a few allows you to connect with your customers from virtually anywhere in the world at anytime. The idea is to be flexible and to embrace all new technologies available at your disposal.

Another way to keep engaged with your customers is to build a fitness app. It might be costly but it worth. Statistics shows that millennial (born between 1981-1996) use fitness apps more than other age groups, with women using them twice as much as men.

#Tip No5 – Don’t Exclude Senior Customers 

Baby Boomers (born between 1946- 1964) are one of the type of customers you should actively marketing for. I know, you will say that they don’t have the drive, energy as the young generation. But if your fitness business focuses on bringing senior through their doors you got yourself the most loyal customers.

Not to mention that this generation has all the available time and they got stable income to support themselves (don’t rely on family support to pay for membership). They enjoy socializing and they will always refer you to their friends if your business provides them a friendly environment and a great experience. If your business does not prospecting for this market segment you’re missing out.

#Tip No6 Diversify Class Offerings 

Recently WHO – World Health Organization reported that more than 26% in men and 35% in women have insufficient levels of physical activities in urban areas.

90% of gym goers’ primary goal is to lose belly fat but not everyone fits this category. Try to be flexible, diversify the type of class offerings.

Adding classes like yoga, indoor cycling, strength conditioning, HIIT, CrossFit, Boxercise, Kangoo Jumps, Pilates not only will get you more customers but it will increase your brand loyalty and authority in the field.

Every customer has different needs. Try to anticipate those needs and offer a service for them.

#Tip No7 – Regularly Create Special Offers 

Customers like to feel pampered. Things like first class free, unlimited classes for “X” amount, buy 1membership and  get 2nd half price, 1, or any type of incentive provides customers an impulse to step your business door.

Did you know that more than 12% of new gym members join in the month of January?

These types of offers will get your business more customers and then it’s up to your outstanding quality of service to keep them. The more customers steps your door the more chances you have to prosper.

Final Thoughts

 With all the problems, stress people experience on a daily basis and the amount of unhealthy, junk food available in the market, there’s no wonder why fitness has been growing in popularity. In fact it has become a part of a lot of many people’s lifestyle.

This is “good news” from the fitness Industry business point of view. As a gym, fitness club owner or online coach, you need to make sure that your business is visible out there on any social channel (be aware of new channels too).

Diversify your class offerings, run promotions, cater for different segment of population, get involved in the local community and have a strong online presence is essential for business survival.

If you found this blog post interesting please share it with your friends or with someone who might get value out of it too!

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What is Marketing? How Does it Work?

What is Marketing? How Does it Work?

If you’ve ever wanted to know: What marketing is, how it works and how it applies to your business? Then stay reading as the breakdown exactly what marketing is, how it all works and why it’s such an important, if not the most important, element to business success will be explained. 

I fell in love with marketing years ago, when I first got interested in figuring out why people buy, act the way they do and later how they can influence & persuade others; essentially affect human behaviour. Whether you have a business or not marketing happens pretty much every day. Any time you try to convince friends or family to see a certain movie or eat at this restaurant or not, basically try to convince them to do anything; marketing is happening.

Marketing is really important to understand, because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes to something a lot bigger, like buying a new house, moving across the country or even changing careers. All of this, requires and uses marketing. 

 

What is Marketing?

Let’s point out first that marketing is not just advertising; advertising is marketing. Basically, marketing is a major business function that’s made up of many parts, one of which of course is advertising, but there’s many more like: PR, market research, social media, content marketing, search engine marketing, search engine optimization (SEO), pricing, pricing psychology, copywriting and one of my personal favorites, direct response or direct response marketing and quite a few more. Therefore, saying that marketing is just advertising and is like saying that finance is just taxes, HR is just hiring people or legal is just not getting sued.

Sure, these are all important but that’s just one piece of the entire puzzle. This is why marketing can seem pretty overwhelming. So, what exactly is marketing? The first thing you need to know if the four P’s of marketing: product, price, place and promotion. Product being the details around whatever product or service is being sold. Price being the amount of money you are going to charge for your product or service being offered. Place is where the products are being sold, and promotion is what media channels you’re going to use to get it in front of your customers. Moreover, it is how you’re going to sell more of the product/service and what you’re going to do to get the word out about your business.

Marketing in its most basic sense, is communicating value to your customers. It’s essentially answering the question of your customers “Why should I care?” Marketing helps people solve their problems by clearly defining, delivering solutions and really explaining the benefits of your solution. In turn, letting them get better results.

Moreover, marketing is about connecting with people, understanding their pains, their problems and their frustrations, and making them feel understood so that you can position your business as the solution to their problems. Essentially, marketing needs to make them feel better and if done right it is a really powerful force.

As anyone that’s been in business for any length of time can tell you, it’s not always the best product or service that wins, in fact it rarely is, rather it’s the product or service with the best marketing. Like it or not, that’s just kind of how it works which is why having good marketing is just so important.

 

Value Is Key!

Now that you have a better understanding of the basics behind marketing, the thing that will allow you to do the best marketing is; communication value to your customers. Marketing can create value and in turn your marketing can be valuable.

An example could be a blog post that helps someone out, even before any money has changed hands, or an advertisement someone sees that brightens their day & makes them laugh, or luxurious packaging that is over-the-top that makes someone feel special for having purchased it. Whether they choose to buy or not, the way a product or service is delivered can transfer your customers’ view of you.

Traditionally, economics assumes that people make buying decisions rationally, logically and with perfect information, but this is rarely and pretty much never the case. We as humans are emotional, often highly illogical and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.

After all, if we made all of our purchasing decisions based solely on logic, utility and the value we would get from these products, then the entire luxury goods market wouldn’t even exist. With that being said not all marketing is created equal.

 

What is Good Marketing?

However, when it comes to marketing and with many other things in life, there is good marketing and there’s bad marketing. Bad marketing is all of the reasons that marketing gets such a bad reputation. It’s that hype, spammy, over-the-top sleazy sales kind of marketing, that we all know we’ve all seen and nobody likes. It’s the stuff that looks cheap, makes people feel dirty, even just looking at it and promotes bad products or bad services that really helps nobody. It’s the fake countdown timers you sometimes see on websites, the going-out-of-business sales that never end and the pushy promotion of useless products. That’s bad marketing!

Good marketing on the other hand, helps customers achieve their goals, makes them feel better about themselves and has the power to truly change the world.

So my question to you is: What kind of marketing do you do, or do you even do marketing? That was a rhetorical question. If you say the bad marketing, I got nothing for you but if you say the good kind and which I am hoping you did, then make sure to check out my free marketing call button below, which is going to give you even more practical  & effective marketing strategies to help take your business and your marketing to the next level and way beyond that.

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Top 2021 Marketing Strategies & Principles That Will Help Your Business Get Attention

Top 2021 Marketing Strategies & Principles That Will Help Your Business Get Attention

When it comes to marketing these days it can be very confusing to businesses to pick which strategies & tactics to use to ensure they reach their goals and overall objectives for the company. It doesn’t matter whether you have the best product, service or business, if you can’t first get someone to care enough to pay attention.

Every company now is fighting for attention, which means everyone is your competitor right now, and the  only way to overcome this & win is to stand up, stand out, and get noticed.

This is why implementing the best marketing strategies is key to helping your business get more attention & in turn grow. So let’s help you achieve this starting from today!

 

Marketing At Present…

Today’s environment is so noisy and knowing what’s what is hard. You’ve got people over here screaming at you, and you’ve got people over there screaming at them, and you’ve got people way over there and some over there too, hiding inside with the covers over their head, just waiting for this all to be over.

But as confusing and as messed up as things may appear to be, one thing has become more clear and more glaringly obvious than it ever has been before. Attention & getting notice is key!

 

Specialisation

The first thing that you need to do in order to get attention is to understand one of the most important fundamentals and principles when it comes to marketing strategy, and that is specialisation.

The reality is, in today’s hyper competitive and really saturated world, especially when it comes to business and marketing, well, you can’t be all things to all people; you have to specialise, you have to focus! This means really focusing in and really specialising on either a certain area, a certain product or a certain service, or even a certain market, or segment of the market.

Being a jack of all trades or a generalist is just not the way to succeed because there’s too much noise in the marketplace. Also, there’s no real kind of value or no real reason for somebody to want to go to you or to be able to recommend you or to even have the desire or the understanding that you’re going to be able to help them when you’re claiming to do all of these things for all these different people.

Plus,  when you’re a generalist or you’re keeping your offer, your marketing or your message really broad, well, it naturally forces you to kind of broaden that message, which means you have to water it down.

You have to be less specific so that you can include all of these different people. In reality, when you try to appeal to everyone, you end up appealing to no one.

 

Differentiation

See differentiation is pretty much exactly what it sounds like, but it’s how are you different and different in a way that’s actually better,  in a way that actually matters to your market, but how are you different from your competition? Or different from others who are offering a similar or even somewhat kind of different thing than what you’re offering?

Basically, as mentioned at the very beginning, everybody is vying for your customer’s attention right now, which means that you’ve got a number of different competitors you’ve got to try to compete against.

You, of course, have your direct competitors who are selling something similar to you, or exactly the same as you, to the same kind of market that you want to reach. However, you also have indirect competitors, which are people who are selling either something different to the same market or something similar to a different market.

Therefore, these are areas that you’re going to have to find, investigate and do research into to figure out what you can do to stand out and really differentiate yourself from everybody else.

Questions to ask yourself:

  • What is your competitive advantage?
  • How are you different?
  • How are you better and how are you better in a way that actually matters to your customers?

Also, this is an opportunity for you to stand for something, to allow your personality and your authenticity to really come through;

  • What are your brand values?
  • What are your, sort of, characteristics?
  • What does your brand or your business stand for?
  • What are some of the attributes that somebody would be able to relate to you on and to your business on a more personal level?

 

Segmentation

The reason segmentation is such a powerful marketing principle is because by kind of narrowing the focus on who it is that you’re going to concentrate on, who it is that you’re going to focus your marketing and your business on; it allows you to not have to try to reach everybody, but rather just to try to reach a few select people.

It’s a whole lot easier to get the attention of 10, 100, 1000 or even 10,000 people, than it is to try to get the attention of millions, if not billions of people, which would be crazy and prohibitively expensive.

So when it comes to segmentation, what you want to do is you want to take a look at all of the different segments of your target market that you could serve. Then you want to really dial in and really drill down into who it is that would get the most value from your business, from your brand, from your product, from your service and focus there.

This is the reason why using the 80/20 principle or Pareto’s Principle is so helpful. Essentially, the fact that 80% of your revenues are likely to come from just 20% of your customers/clients. When you apply this principle to your business, it starts to become really obvious where you’re going to focus, as it clearly highlights the 20% of people that are going to give you 80% of your business’s revenue & profit.

There is also another rule called the 120 over 20 rule, which basically states that, the top 20% of your customers will give you 120% of your revenue because the bottom 20% of your customers are going to end up losing you money. Again, the point being that you really want to focus on that top 20% of your customers, and of those ideal people who love you, love what you do, are happy to pay you for the true value you provide and also want to tell everyone they know about just how great you really are.

 

Concentration 

Essentially what concentration says is that once you’ve applied your segmentation, you’ve divided & really categorised your different segments of customers, you’ve done your 80/20 analysis and you’ve determined your top 20% of customers;  you now want to concentrate & focus on those people and ignore everything else.

However, obviously you don’t just never communicate with anybody else, but you do want to start focusing & tailoring your message, your service to deliver towards that top tier or 20%. Really focus all your time, effort, money, energy & resources on serving them to the best of your ability. In turn, you can get more of them, keep them for longer, and consequently help increase your revenue and your profits.

 

Tips & Treats

Now that you know the principles to successful marketing strategies, what are some tactics that you can use right now to take all of those principles and start getting even faster results?

First off you need to look into the who, the what, the where, the when, the why and the how of putting this all together.

 

The Who? 

This is all about your ideal target market or ideal customer avatar or buyer persona; which is who is the person, who is the market, who is the segment that you’re trying to serve?

Your goal here is to try to understand them better than they even know themselves.Get into their heads, get into their thoughts, get into their feelings and try to figure out what is motivating them? What is incentivising them? Why are they doing the things they do? Why are they buying the things they buy?

This is why it’s incredibly important to talk to your customers. However, if you don’t have customers yet, it’s important to talk to your prospective customers, so you can start to understand what is driving them.

Who are they? What makes up their gender, their age, their income, their occupation, where they live, what are their values, their attitudes, their lifestyles, everything.

This is such an incredibly important thing to do because when you do this, you’re going to be able to be a little more polarising with your content, because you’re going to be able to speak directly to the wants, the needs, the dreams and the desires of a specific market, at the exclusion of everyone else.

This is going to mean that those that love you are going to love you more.

 

The What? 

This is the offer, message, content and the context behind what it is that you sell & how you speak to them. This is where the example of miracles and miseries comes in.

Their miracles are their wants, their dreams, their desires and everything that they’re trying to get. Whereas, their miseries are their fears, their frustrations, their pains, their problems and everything they’re trying to move away from.

Your business serves as the bridge that helps them cross the gap from misery towards miracle from their current pain to their desired end state.

This is why the better you understand what their pains are and what they actually want to get, the better you’re going to be able to create messaging, content and marketing that really resonates & really strikes a chord with them.

 

The Where?

This is all about where are you going to market your business? How are you going to stand out? How are you going to find your people, stand up and get their attention?

When it comes to marketing choices available, there is no shortage of different options to choose from e.g. email marketing, social media, paid advertising etc.

However, if you’re totally lost and you don’t know where to go, you really can’t go wrong with Facebook, Instagram or YouTube.  Facebook has over 2 billion monthly active users. Instagram has over a billion, and YouTube has over 2 billion.

However, with this all being said there is one strategy/content choice that really stands out then all the rest in the current environment, and this is video content.  This is obvious for something like YouTube, but even for Facebook & Instagram, video is still the preferred media choice, both by the algorithms themselves, but also by your customers.

 

Final Thoughts

Marketing is ever changing, however, by implementing the above principles your marketing strategy is off on the right track.

You may ask but when is the best time to start? As the ancient Chinese proverb says, the best time to plant a tree was 20 years ago. However, the second best time is today. So if you’re not already investing in a marketing strategy on these platforms to grow your business, to try to get attention; today’s the day!

And if you’re wondering why you’re doing this is? Then like we talked about at the beginning, to get attention, to grow your business, to generate more leads, to generate more sales, to increase your revenue, essentially, to set yourself up for success.

However, if you’re still unsure on where to begin or want help along the way then we at Ryan Marketing Solutions are here to help. Contact us today and we can schedule a FREE consultation call to answer any questions you may have.

Drive your Business Forward Faster with a FREE Marketing Strategy Call!

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