Awarded Boutique Marketing Consultancy Firm of the Year

Awarded Boutique Marketing Consultancy Firm of the Year

Top Social Media Coach | Ryan Marketing Solutions | Ireland

Second Year In A Row 🥳

We are so grateful to be awarded again with “Boutique Marketing Consultancy of the Year Award” in the CorporateLiveWire Innovation & Excellence Awards for 2023 ❤️

As always it not about winning awards for us here at Ryan Marketing Solutions, it is about offering the best services to our clients and ensuring we are solving their problems & building their brands 🤩

To our clients you are the ones that allow this to happen – thank you so much for continuing to choose us 🚀

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

5 Top Tips for Marketing in 2023

5 Top Tips for Marketing in 2023

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To successfully market to your audience, you need to go digital, now!

Modern advancements in technology means that the digital world is booming like never before. If you want your business to stay competitive, then it’s time to really take advantage of digital marketing and grow your business to new heights.

To help you smash your marketing goals, we’ve compiled the top 5 Marketing Tips for 2023. 

1. Personalisation is key

In 2023, customers will expect a highly personalised experience. Use data to tailour your marketing efforts to each individual customer, including personalised emails, recommended products, and targeted advertisements.

2. Leverage the power of AI

 Artificial intelligence will continue to revolutionise the marketing industry in 2023. Use AI to analyse customer data, generate content, and automate processes for a more efficient and effective marketing strategy.

3. Embrace new technologies

Stay up-to-date with emerging technologies and platforms to reach your target audience. Keep an eye on virtual and augmented reality, chatbots, and voice search as potential marketing channels.

4. Focus on sustainability

Customers in 2023 will prioritise eco-friendliness and social responsibility when making purchasing decisions. Incorporate sustainable practices into your marketing efforts, such as eco-friendly packaging and supporting ethical suppliers.

5. Prioritise customer experience

A positive customer experience is crucial for retaining customers and driving brand loyalty. In 2023, invest in creating a seamless and enjoyable customer journey, from the first interaction through post-purchase follow-up.

Drive your Business Forward Faster with an Award Winning Marketing Coach or Consultant!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

How To Succeed With Email Marketing in 2023

How To Succeed With Email Marketing in 2023

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Email marketing has been a tried and true marketing technique for many years, and it will continue to be an effective strategy in 2023. Here are some top trends and tips to keep in mind for email marketing in 2023:

Interactive emails: Interactive emails are becoming increasingly popular and will continue to be a trend in 2023. This includes emails with embedded videos, animations, and other interactive elements that encourage engagement and increase click-through rates.

Personalisation: As mentioned earlier, personalisation will be key in all areas of marketing, including email marketing. Use customer data to personalise emails with their name, location, and past purchase history to create a more tailoured experience.

Mobile optimisation: More and more people are checking their email on their mobile devices, so it’s essential to ensure that your emails are optimiaed for mobile. Use responsive design and keep subject lines and content short and to the point.

Artificial intelligence: AI will play an increasingly important role in email marketing in 2023. Use AI to automate email campaigns, analyse customer behaviour data, and personalise content.

Segmentation: Segmenting your email list based on customer behaviour and interests will become even more critical in 2023. This will enable you to send more targeted and relevant content to each customer, leading to higher engagement and conversion rates.

Privacy and data protection: Data privacy and protection laws will continue to be a top concern for customers. Make sure to comply with all data protection regulations and be transparent about how you use customer data in your email marketing campaigns.

Overall, email marketing will remain a valuable tool for businesses in 2023, but it’s essential to stay on top of the latest trends and techniques to ensure success.

Overall, email marketing will remain a valuable tool for businesses in 2023, but it’s essential to stay on top of the latest trends and techniques to ensure success

Drive your Business Forward Faster with an Award Winning Marketing Services & Consultancy Business! 

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Winners of Most Innovative Strategic Marketing Agency 2023

Winners of Most Innovative Strategic Marketing Agency 2023

Irish Enterprise Awards 2023 | Most Strategic Innovated Marketing agency
We are absolutely thrilled to have won Most Innovative Strategic Marketing Agency 2023 in the Irish Enterprise Awards by EU Business News! 
This is the second year in a row that we have won an award from them, which we are absolutely delighted about. Over 2 years ago Ryan Marketing Solutions was born and we can’t wait to continue to solve businesses prpblems and build their brands for 2023! 
We don’t just offer your typical marketing services, but very bespoke services to ensure you reach your goals and full potential with tailored expertise. 

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

How To Develop A Social Media Strategy

How To Develop A Social Media Strategy

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Developing a social media strategy is crucial for any business looking to connect with its target audience, increase brand awareness, and drive sales. Here are some key steps to creating an effective social media strategy:

1. Define your goals: What do you want to achieve with social media? Is it to increase brand awareness, drive website traffic, or generate leads? Your goals will inform the rest of your strategy, so it’s essential to define them clearly.

2. Know your target audience: Who are your ideal customers? What are their interests, pain points, and social media habits? Use this information to create content that resonates with your target audience and choose the right social media platforms to reach them.

3. Conduct a competitive analysis: What are your competitors doing on social media? What’s working for them, and what isn’t? Use this information to identify gaps in the market and find opportunities to differentiate yourself.

4. Create a content strategy: Based on your goals, target audience, and competitive analysis, create a content strategy that includes the types of content you’ll create, how often you’ll post, and the platforms you’ll use.

5. Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that your target audience uses the most and that align with your content strategy.

6. Develop a posting schedule: Consistency is key in social media. Develop a posting schedule that ensures you’re posting regularly, at the optimal times and with the right call-to-actions (CTA’s) for your target audience.

7. Monitor and measure your results: Use analytics tools to monitor the performance of your social media strategy. Use this data to refine your strategy, identify what’s working and what’s not, and make adjustments as needed.

Remember, social media is about building relationships with your target audience, so be authentic, engaging, and responsive. With a well-crafted social media strategy, you can connect with your target audience, increase brand awareness, and drive business growth.

Drive your Business Forward Faster with a FREE Marketing Strategy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Steal This Simple Instagram Strategy To Increase Your Followers

Steal This Simple Instagram Strategy To Increase Your Followers

Instagram Strategy | Ryan Marketing Solutions | Ireland

You can either worry about things you can’t control and be miserable because of the latest Instagram changes or you can just focus on the things you can control. I think we all know that the Instagram’s algorithms sort of suck lately. The platform seems to be all over the place and growth is not just the way that it used to be. But do remember, it is actually still very much possible to grow on Instagram.

Even with all of the problems Instagram has right now it still is a pretty solid platform to build your brand.  Adapting with the platform is the only way to grow nowadays and actually some strategies require some refinements every once in a while, so let’s discuss different strategies to actively grow your Instagram with real followers and convert them into customers.

So, you know this train of posting content, throwing in a bunch of hashtags and hoping it will sort of blow up are long over. In fact,  these days we are responsible for the algorithm getting confused and messing everything up right now. Instagram obviously knows this is happening and in an attempt to save the platform they’ve sort of changed the game and you should change your strategy accordingly to that.

This is where the strategy of so-called content tree comes into play, which is basically a strategy to maximise your visibility using the algorithm while also fuelling your brand,  building customers with content that not always blows up but content actually builds those relationships and serves people in your target audience –  this is the secret thing activates the algorithm gates of hell.

How To Start

Firstly I would recommend, if you’ve been posting consistently for about three to four months without getting any traction, especially if your account is from pre-2020,  then I would start over from scratch. No matter how big your followers are it doesn’t help you anyway if you don’t reach them and if you actually swallow the hard pill and delete your old profile or you know just start from scratch you will see that this organic reach cap is sort of gone and growing outside of reels will be a lot easier again. 

Now, whether who’ve started from scratch or just haven’t had a strategy before, the first step is to actually figure out which content type gets recommended in your niche. This is the content which will actually give you the eyeballs that you need, and believe it or not there’s some niches especially in certain demographics where reels are not performing at all yet and this is the interesting thing – photos and regular feed posts seem to be doing a bit better again according to my latest research. Therefore, maybe they’re tweaking around here which seems to be good especially with accounts that didn’t confuse the algorithm at some point.  

The Cotton Tree Strategy

Now once you know which types of content are your performers, it’s time to craft the cotton tree. The first pillar obviously being content that gets you found and in 90 of the cases right now obviously it’s some sort of reel. Try post a reel 3 times per week – mix it up between a trend, and evergreen original content. Make it a priority to create reels, as that’s just how the game works right now.  

If you want to actually grow your brand on Instagram, this is where the growth pillar comes in – regular posts like educational posts, photos or carousels, or just text posts are key. In the long term, this is where Instagram could have an advantage over Tik Tok. Due to its diversification and the new algorithm main purpose with these feed posts is actually not to get the maximum reach it’s actually to build a repertoire that people can binge your content on, other than reels.

So, if you can actually pull this off it will activate the algorithm floodgates for you and  everything will sort of start to fall into place – you’re going to see your content get recommended in the explore page, as the suggested post and you’re also going to see your reels getting more recommended. Ideally, regular feed posts are scattered all over the week, try aim for 3-5 times a week. Remember, don’t be mad if you don’t get the reach that you got with reels or get with reels, because these posts are actually here for the long run to get binged on.

A typical follower journey involves majority of people coming to your profile after seeing your reels and people typically need to see multiple reels to recognise you and to get you on their radar. We are talking about the rule of 7 here, and that’s why you want to increase the post frequency to the maximum amount. Then if you’ve done this process for some time and you’re on their radar, they’ll tab on your profile and see what else you got. This is where your regular posts should start to shine, because according to our research, the time people spent visiting your profile is the most valuable indicator for Instagram. This will boost your chances of getting recommended a lot especially if you get them off the sort of fast-paced reels feet and into a different rhythm. 

Finally the leaves on the tree, including having regular stories (to connect with people and let them actually see the other side of you or your business) and having call- to -actions (CTA’s) to get more people to actually connect with you and getting them to hit the follow button. It is very important in terms of converting more of those eyeballs into followers which is by the way another trick to counter this whole algorithm issue. The more people you can get to convert into followers the more your profile will be labelled as high value high quality.

Get Creative 

 Now you know exactly how to create a simple Instagram marketing strategy that will wow your followers, grow your following, and boost your engagement. Don’t forget to get creative with the platform. If you’re prepared to get experimental and try new things, the opportunities to grow your brand via Instagram are endless.

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions