Steal This Simple Instagram Strategy To Increase Your Followers

Steal This Simple Instagram Strategy To Increase Your Followers

Instagram Strategy | Ryan Marketing Solutions | Ireland

You can either worry about things you can’t control and be miserable because of the latest Instagram changes or you can just focus on the things you can control. I think we all know that the Instagram’s algorithms sort of suck lately. The platform seems to be all over the place and growth is not just the way that it used to be. But do remember, it is actually still very much possible to grow on Instagram.

Even with all of the problems Instagram has right now it still is a pretty solid platform to build your brand.  Adapting with the platform is the only way to grow nowadays and actually some strategies require some refinements every once in a while, so let’s discuss different strategies to actively grow your Instagram with real followers and convert them into customers.

So, you know this train of posting content, throwing in a bunch of hashtags and hoping it will sort of blow up are long over. In fact,  these days we are responsible for the algorithm getting confused and messing everything up right now. Instagram obviously knows this is happening and in an attempt to save the platform they’ve sort of changed the game and you should change your strategy accordingly to that.

This is where the strategy of so-called content tree comes into play, which is basically a strategy to maximise your visibility using the algorithm while also fuelling your brand,  building customers with content that not always blows up but content actually builds those relationships and serves people in your target audience –  this is the secret thing activates the algorithm gates of hell.

How To Start

Firstly I would recommend, if you’ve been posting consistently for about three to four months without getting any traction, especially if your account is from pre-2020,  then I would start over from scratch. No matter how big your followers are it doesn’t help you anyway if you don’t reach them and if you actually swallow the hard pill and delete your old profile or you know just start from scratch you will see that this organic reach cap is sort of gone and growing outside of reels will be a lot easier again. 

Now, whether who’ve started from scratch or just haven’t had a strategy before, the first step is to actually figure out which content type gets recommended in your niche. This is the content which will actually give you the eyeballs that you need, and believe it or not there’s some niches especially in certain demographics where reels are not performing at all yet and this is the interesting thing – photos and regular feed posts seem to be doing a bit better again according to my latest research. Therefore, maybe they’re tweaking around here which seems to be good especially with accounts that didn’t confuse the algorithm at some point.  

The Cotton Tree Strategy

Now once you know which types of content are your performers, it’s time to craft the cotton tree. The first pillar obviously being content that gets you found and in 90 of the cases right now obviously it’s some sort of reel. Try post a reel 3 times per week – mix it up between a trend, and evergreen original content. Make it a priority to create reels, as that’s just how the game works right now.  

If you want to actually grow your brand on Instagram, this is where the growth pillar comes in – regular posts like educational posts, photos or carousels, or just text posts are key. In the long term, this is where Instagram could have an advantage over Tik Tok. Due to its diversification and the new algorithm main purpose with these feed posts is actually not to get the maximum reach it’s actually to build a repertoire that people can binge your content on, other than reels.

So, if you can actually pull this off it will activate the algorithm floodgates for you and  everything will sort of start to fall into place – you’re going to see your content get recommended in the explore page, as the suggested post and you’re also going to see your reels getting more recommended. Ideally, regular feed posts are scattered all over the week, try aim for 3-5 times a week. Remember, don’t be mad if you don’t get the reach that you got with reels or get with reels, because these posts are actually here for the long run to get binged on.

A typical follower journey involves majority of people coming to your profile after seeing your reels and people typically need to see multiple reels to recognise you and to get you on their radar. We are talking about the rule of 7 here, and that’s why you want to increase the post frequency to the maximum amount. Then if you’ve done this process for some time and you’re on their radar, they’ll tab on your profile and see what else you got. This is where your regular posts should start to shine, because according to our research, the time people spent visiting your profile is the most valuable indicator for Instagram. This will boost your chances of getting recommended a lot especially if you get them off the sort of fast-paced reels feet and into a different rhythm. 

Finally the leaves on the tree, including having regular stories (to connect with people and let them actually see the other side of you or your business) and having call- to -actions (CTA’s) to get more people to actually connect with you and getting them to hit the follow button. It is very important in terms of converting more of those eyeballs into followers which is by the way another trick to counter this whole algorithm issue. The more people you can get to convert into followers the more your profile will be labelled as high value high quality.

Get Creative 

 Now you know exactly how to create a simple Instagram marketing strategy that will wow your followers, grow your following, and boost your engagement. Don’t forget to get creative with the platform. If you’re prepared to get experimental and try new things, the opportunities to grow your brand via Instagram are endless.

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What Is A Marketing Coach and Do You Need One?

What Is A Marketing Coach and Do You Need One?

Marketing Coach | Ryan Marketing Solutions | Tipperary

If your business is not growing, it’s dying, there’s no middle ground. The world is quickly passing by those that are standing and perhaps satisfied with simply getting by your business growth is fuelled by marketing.

Not every business is in a position to hire someone else to handle their marketing. Most businesses have to do some or all the marketing themselves. The problem is most business owners are not marketers by trade and they have limited knowledge of how to structure & implement a marketing plan. This is where a marketing coach comes in to help. 

What is a marketing coach? 

A marketing coach is an expert consultant who works closely with business owners to help you build your own marketing capabilities. With their help you can more easily identify challenges and build a fully systemized approach to marketing.

This coach has years of experience generally marketing high-growth businesses. Their job is to understand your business values, mission, and goals, and to advise strategies for success. 

Five signs that you may actually need a marketing coach in 2022

#1 YOU FEEL STUCK AND DON’T KNOW WHAT TO DO NEXT

There is a lot of noise out there so having a marketing coach that has seen what works has actually implemented those strategies themselves they’re able to see what’s going to be the best move for your business. They’re going to be able to really narrow down that ROI and be able to tell you this is the right next step for your business and then hand hold you through that process, so that you don’t have to learn from the mistakes that others have made before you. Allow those marketing coaches that have made those mistakes before be able to guide you through that seamlessly.

#2 SUCCESSFULLY UTILISE THEIR SKILLS

 This because they’ve tried all the things and they just don’t know what’s working. This is different from the person who doesn’t know what the next right step is. There is definitely people out there that will try all the things and then maybe have a successful launch or quarter or maybe not and then they look back and they really don’t know what to attribute that. They are also people out there that are doing more than they probably need to and so being able to kind of look at all of those tactics that you’re doing and then be able to eliminate the ones that really aren’t going to be helpful for your business can really be valuable to the time that you’re spending on your own marketing. Therefore,  if you’re doing 10 things a week let’s narrow it down to the really the three or four that are moving the needle the most and maybe that’s really all you need to be doing. This can be extremely beneficial in giving you time back in your day

#3 REACH THEIR IDEAL CUSTOMER

Many of us will assume that we know what our customer is and as we get more customers then we can really fine-tune that down. You are think questioning where are those people hanging out online, where are they spending their time, so that I can then leverage those places and those opportunities to make them good marketing opportunities for me. Therefore, sometimes this can be getting a little creative and not just looking at your demographic and find which magazine it fits. This may work for some but for others a marketing coach is looking for a better ROI, more targeted and better analytics.. This will allow you to really see what’s working and what may need to be tweak. So that can come along with some creativity to make sure that you’re reaching those ideal customers

#4 YOU’RE DOING RANDOM ACTS OF MARKETING 

So let’s say you’re using Facebook Ads, cold calling, digital marketing, and all of that. If it’s working for you, then great. But think about it. Implementing tactics without a solid strategy leads to the “bright shiny object syndrome,” which keeps you chasing the wrong things. You need a strategy, which is the big-picture planning you do prior to the tactics. So instead of doing random acts of marketing, having a solid marketing plan that fulfils your goals and objectives.

#5 YOU NEED MORE SUPPORT 

There are several business owners that I work with that quite frankly they’re just not ready to go to the next step, so they can only reach and achieve a certain amount before they really need to employ somebody that does marketing day in and day out.

That’s when a marketing coach comes in handy, so if this is something that you think you would be interested in exploring kind of how a marketing coach can help you?

Final Thoughts

A lot like any other coach, a marketing coach is a guy that can put you on the path to achieve optimal results. A marketing coach can eliminate the guessing game that is not working for you. They will take the time to help you understand how marketing works and get you focused on the activities that really matter.

A marketing coaching is not just for busy business owners. It’s also perfect for people just starting their businesses with no marketing experience at all or for larger companies with in-house marketing personnel who need help realigning their marketing strategy & outlining actionable marketing activities. It’s perfect for someone who needs a structured plan to follow and a person to hold them accountable to getting it all done 

Some  false assumptions:

  • First, you can’t simplify coaching as a tool. 
  • Second, coaching is not only for failing businesses; it helps the good become the best.  
  • And third, coaching doesn’t provide band-aid solutions.

Do you need help to get off the ground? Are you trying to upscale your business? No matter what your definition of success is, a marketing coach will help you make that happen

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All you need to know about Social Commerce & Shoppable Posts

All you need to know about Social Commerce & Shoppable Posts

Social Selling | Ryan Marketing Solutions | Ireland

Have you come across products or services displayed on posts on Social Media channels and wondered what they are? Want to know how can you create these posts? Want to find more about it? Then check this blog post where we will cover all aspects of social commerce and shopable posts..

Simplified, social commerce allows consumers to buy a product or service directly from a social media channel. Basically, the discovery of the product, information about it and the checkout process takes place on the social media platform.

According to “Statista 2021” research shows that 11% of social media users make a purchase immediately after discovering a product or service. Furthermore, 8 in 10 US businesses anticipate selling on social media platforms within the next 3 years. These figures show that social commerce has exploded over the last years and a substantial amount of purchase is motivated by impulse buying.

In the early days of social media brands, businesses used social platforms (Facebook , Instagram, Pinterest, LinkedIn, Twitter) only to post images or short videos about their products or services. Now, because of a plethora of social media native social commerce tools businesses, brand can sell their products or services directly on these social media channels. The customers does not have to leave the platform as they have the option to See it, Click it or Buy it the product or service.

Social commerce solves an issue that many buyers faced when trying to buy a product or service. Most of the times buying process takes time and involves clicking or leaving the social platform (going to an e-commerce website) in order to buy the item. Now, if a customer discovers a product or service on social media channels he/she no longer require leaving the platform.

At the moment social media platforms that offer social commerce services are:

In order to set up and use the native social commerce services in the above social media channels you have to switch to a professional profile. This is done during the installation or afterwards (is an easy process anyway). In Facebook this is done via your page settings.

You can sell almost anything on these platforms. However, some items such as digital products, weapons, alcohol, cigarettes, subscriptions, event tickets are prohibited. If you intend to use social commerce it is a good practice to check the merchant guidelines for the each social media channel network.

Facebook and Instagram Shopping  allows users to manually create a catalog of products or service or upload an existing catalogue from ecommerce platforms such as WooCommerce (WordPress e-commerce plugin), Shopify, BigCommerce or Magento(CMS).

At the moment TikTok Shopping is only available to Shopify merchants with a TikTok business account. TikTok Shopping allows the content creators to directly sell products and promote products or services on the platform.

As a tip when adding product images focus on image quality and style. Every product has to have at least 4 high resolution images and at least three attributes such as size, colour, and material.

Product description should include as many details as possible, use business phrases, keywords. Bear in mind that the product title should not have more than 34 characters.You could add business keywords in it too. You can add links in the product description too but at the minute they are not clickable. The general idea is that every field from the product or service catalogue should be populated.

TikTok Shopping is only granted for UK, US customers and for Canadian (only few companies) customers. This is expected to change in the near future.

Pinterest allows users to convert all entire product catalog into Rich Pins, all at once. Pinterest rich pins works by displaying metadata from marked up pages (product, shop) from your business, brand website. If you’re using Shopify for your online ecommerce store you don’t have to do any extra work as the products metadata is already by default.

It is proven that when businesses add Collections Ads Shopping  to their Pinterest mix, they see an increase of 3x the conversion and 2x the positive incremental return on ad spend (ROAS). Pretty awesome isn’t it?

According to the latest statistics buyers on Pinterest spend up to 40% more per month than shoppers on other social commerce platforms. Don’t have Pinterest set up? Let Ryan Marketing Solutions help you.

Did you know that on average viewers are watching over 700 million hours of YouTube content on TV daily? That’s why YouTube is enlarging the ways content creators can monetize their content(educational videos, entertaining videos, conversational streams, life blogs, playing games videos, etc), interact with viewers, and create new ideas for their social media own channels.

 YouTube Shorts is getting new tools, features (video effects, ability to reply to comments, enhanced editing capabilities) in 2022.  YouTube Shopping (Shoppable Videos, Live Shopping) is going to be generally expanded on across the platform more widely. If your business sells products or services online YouTube Shopping is a tool that you can’t afford to miss.

Now, the question is how to convert your social media followers into customers. There is not a magic formula to do this. But if you integrate shoppable tags in your posts, allow UGC (User Generated Content), answer questions and offer interesting and valuable content the chances are that some of your followers will turn into customers.

Another way of turning followers into customers is to utilize influencers. But many of us don’t know how to find these influencers or do not know what they are.

An influencer is a person that has the potential to persuade potential buyers of a product or service by recommending or promoting the items on social media platforms. To find an influencer for your market niche you have to do hash tags searches, check your competition follower list, use Google searches or use influencer marketing tools such as BrandWatch, Awario, Brand24, etc.

If you researched and discovered influencers first step is to select the influencers with the highest engagement rate and big follower number. Some of them would require a payment for content creation, promotion and some would do this pro bono (challenge to find them nowadays).

The idea to use influencer marketing is that they have the power to bring customers to your business. For example, when an influencer uses shoppable tags on Instagram, they push the potential buyers to your shop.

Final Thoughts 

We all know that social media is a very powerful tool at our disposal. It’s up to us to discover and utilise all of its features. This social media trend is still on the expansion (many new channels and feature), meaning you’ll want your business to jump on board as soon as possible so you don’t get left behind (can you afford that?).

If your business is looking for Digital Marketing, Marketing Strategies, Consulting & Coaching services don’t hesitate to contact Ryan Marketing Solutions. . If you find the information from this blog post useful please share it with your friends.

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7 Tips To Drive Growth in Your Fitness Business in 2022

7 Tips To Drive Growth in Your Fitness Business in 2022

Since early March 2020 Irish fitness businesses have been forced to close their doors for almost 15 months (depending on their venue) due to Covid-19 restrictions. Because most gym, fitness clubs customers stayed home, high rents many fitness businesses have struggled to survive and some never reopened their doors (Hope you’re not in this category).

However, there’s good news as Gyms and Fitness Centers Industry is expected to recover from the economic disturbance. Below I am going to list 10 tips that hopefully will help your fitness business get more customers in and increase your brand trust and authority.

#Tip No1 – Have Strong Online Presence

Did you know that 97% of customers rely on the social media when researching for a product or service in the local area? To accomplish this you need to spread the word out there and be visible on your current or prospect customer social media accounts (Instagram, Twitter, TikTok, Facebook).

To keep them engaged you need to post content (text, images, videos,) regularly. You can use your own or curated content. It is also highly important to interact with your customers. Reply to their comments on social media posts, blog posts, and reviews. Show them that they are important to your business. In fact they are every business lifeline.

If you’re just starting up you can avail of the social media advertising benefits. Every social channel now allows you to easily promote your business at relatively low price (compared to Google’s or Bing PPC). Create engaging ads where your customers can see your latest offers and promotions.

#Tip No2 – Go One Step Further 

Don’t stick with the basic training, fitness programs. Be flexible in your approach and offer different services. We know that most gym goers opt out for muscle building and weight loss. Offer them other services too, for example, nutritional advice or mental health counseling. I know you may say is not in your duty to offer those services or you’re not skilled to do that.

But you can easily bring once a month, a week a nutritional or mental health counseling expert for a meeting with your gym, fitness club members. That little step shows your customers that you care about them and it build your brand trust and reputation.

You can also print (inexpensive) flyers, brochures with information about services provided and other tips your customers might be interested in.

#Tip No3 – Be Active In The Community

One way of doing that is look for gatherings, events, challenges that takes place in your local area. Once you have identified those try to involve your brand, business into those.

Something like sponsorship (money, products) won’t break your bank but it will have a great impact on the perception of your business in the community. Show them that you’re not only there to charge a fee (for your membership) but to help them too.

This way you’ll increase brand awareness and build trust amongst the community.

#Tip No4 – Offer Online Virtual Classes 

This is a great way to keep in touch with customers who travel or can’t come to your gym or fitness club location regularly. All big fitness centers have now free or paid online live or recorded fitness classes.

Social media is huge (Instagram, Facebook, TikTok ) and represent a great opportunity for your brand to increase reach, awareness and grow. Zoom, Google Meet, Microsoft Team, to name just a few allows you to connect with your customers from virtually anywhere in the world at anytime. The idea is to be flexible and to embrace all new technologies available at your disposal.

Another way to keep engaged with your customers is to build a fitness app. It might be costly but it worth. Statistics shows that millennial (born between 1981-1996) use fitness apps more than other age groups, with women using them twice as much as men.

#Tip No5 – Don’t Exclude Senior Customers 

Baby Boomers (born between 1946- 1964) are one of the type of customers you should actively marketing for. I know, you will say that they don’t have the drive, energy as the young generation. But if your fitness business focuses on bringing senior through their doors you got yourself the most loyal customers.

Not to mention that this generation has all the available time and they got stable income to support themselves (don’t rely on family support to pay for membership). They enjoy socializing and they will always refer you to their friends if your business provides them a friendly environment and a great experience. If your business does not prospecting for this market segment you’re missing out.

#Tip No6 Diversify Class Offerings 

Recently WHO – World Health Organization reported that more than 26% in men and 35% in women have insufficient levels of physical activities in urban areas.

90% of gym goers’ primary goal is to lose belly fat but not everyone fits this category. Try to be flexible, diversify the type of class offerings.

Adding classes like yoga, indoor cycling, strength conditioning, HIIT, CrossFit, Boxercise, Kangoo Jumps, Pilates not only will get you more customers but it will increase your brand loyalty and authority in the field.

Every customer has different needs. Try to anticipate those needs and offer a service for them.

#Tip No7 – Regularly Create Special Offers 

Customers like to feel pampered. Things like first class free, unlimited classes for “X” amount, buy 1membership and  get 2nd half price, 1, or any type of incentive provides customers an impulse to step your business door.

Did you know that more than 12% of new gym members join in the month of January?

These types of offers will get your business more customers and then it’s up to your outstanding quality of service to keep them. The more customers steps your door the more chances you have to prosper.

Final Thoughts

 With all the problems, stress people experience on a daily basis and the amount of unhealthy, junk food available in the market, there’s no wonder why fitness has been growing in popularity. In fact it has become a part of a lot of many people’s lifestyle.

This is “good news” from the fitness Industry business point of view. As a gym, fitness club owner or online coach, you need to make sure that your business is visible out there on any social channel (be aware of new channels too).

Diversify your class offerings, run promotions, cater for different segment of population, get involved in the local community and have a strong online presence is essential for business survival.

If you found this blog post interesting please share it with your friends or with someone who might get value out of it too!

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10 Social Media Marketing Call to Action Prompts

10 Social Media Marketing Call to Action Prompts

Did you know that using Call to Action (CTAs) to your Facebook business page posts can increase click-through rate (CTR) by a staggering 285%? Or that emails with a single call-to-action increased clicks with 371% and sales with 1617%?

A CTA can be presented in different configurations. It can be text on a button, simple text with no links or a text or image hyperlink (link from a text to web address).

Let’s just say that you have built your business website, brand social media channels and you have started posting images, videos offers, about your business. Most of times businesses expected customer engagement won’t be met.

 There are various reasons for this such as: consistency, posting time of the day, irregularity patterns (posting once in a while).

Sometimes, this is happening because your posts, ads do not contain any calls to action or a poor written CTA. A Call to action is necessary as you’ll give your brand, business audience (customers) a clear message of what to do after seeing your social media post or advertising.

Do you want them to click and read your website blog post? Or perhaps you want them download a brochure, e-book or a request demo?

It is very important to let your target audience (customers) know exactly (they won’t engage if there’s something valuable for them) what the next step should be.

Before writing a Call to Action is necessary to know exactly the objective of your website blog or social media posts.

Below I am going to list 10 useful CTA prompts that will help increase your audience engagement and business awareness. It is essential for every digital marketer to be in sync with customer thoughts and anticipate their reaction when seeing the post.

1. Give away time. Enter to win, Free Gift …..

Customers like to be incentivized in any way shape or form. As long there’s something FREE for them to get, they’ll engage with your post. All of these words, phrases encourage customers to take action and engage with your post. If the offer seems good for them there the possibility to share it with their friends too. This way you not only get an extra customer but you’ll grow brand reach, awareness too. This is the most important step in the sales funnel. Without it the other (interest, consideration, conversion, retention) don’t exists. 

2. 50% Off – Buy Now

This in an excellent way of making a sale (conversion) of your business product or service. Existing customers will feel pampered and prospects won’t miss this opportunity.

3. Limited Time Offer

Create a sense of urgency using words, text like “now, in the next 12 hours, today, only this weekend”. Nothing will get customers more engaging than realising that they’ll miss out an offer or promotion. 

4. Free Download

Anything that’s free gives your business customers an impulse to act. Whether is a webinar, podcast, ebook, template, checklist or any other useful content will make your customers build trust of your brand.

5. Subscribe

If you’re planning to use this Call To Action on your website, mobile App, you need to make sure that your customers, audience know what’s in it for them, and why they should subscribe to your newsletter.

Remember customers don’t like to receive or click on unwanted emails. Be specific about why you sending them the newsletter and what this includes. If they know that there will be valuable information, offers, discount codes, they will more prone to subscribe. 

6. Ask a Question…..

That’s a great technique to open up communication and engage with your customers. In time this will lead to brand, business trust, loyalty and brand recognition amongst your customers (This is what you’re aiming for, don’t you?) 

7. Join Us Now, Over 1500 people like you have signed up

Especially useful for sports clubs, fitness & gym businesses. Is imperative, essential to create a sense of community around your brand. Showcase your business strengths (can’t show weaknesses) using terms like: satisfied customers, proven results, risk free, measurable growth, etc. 

8. Find everything you need in one place

This CTA spotlights your business capability of offering all products or services a customer needs in one place. Ideal for small and medium sized businesses.

9. Exercise from the comfort of your won home 

Useful for fitness businesses or gym clubs. It highlights the enjoyment, comfort that comes with exercising remotely, which can appeal to customers looking for these services.

10. Claim your exclusive deal now! 

This CTA can be used literally by any business regardless of its niche. It will make existing and potential customers feel special and privileged. They will perceive your business as something special and are very likely to engage with your blog or social media post.

Final Thoughts

As you can see there are a multitude of CTAs that you can create and add to your website blog or social media posts. They can be customized in different colors (red, yellow, orange), added to images, buttons to improve CTR, etc. They are every social media marketer secret weapon.

Those are extremely useful if you’re looking to increase website traffic, conversions, leads, or sales. In addition CTAs provide huge benefits to your social media posts and ads.

Developing a successful Call to Action (CTA) necessitates understanding of what actually works in digital marketing, A/B testing, and a desire to experiment with all the new methods (open to newFor outstanding calls to action you have to get creative. Think of what your business offers and try to come up with CTAs that will entice the customer attention (put yourself in customer shoes).

Tip! Try to use ONLY a call to action per post.

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Best Strategy-Driven & Brand Focused Marketing Services Company

Best Strategy-Driven & Brand Focused Marketing Services Company

Social Selling | Ryan Marketing Solutions | Ireland

We are delighted to be awarded with Best Strategy-Driven & Brand Focused Marketing Services Company in the Irish Enterprise Awards 2022! 

A big thank you to the people that nominated us, to the EU Business News and Irish Enterprise Awards for awarding us with this 

What a great start to 2022 to receive this fantastic news! To all our incredible clients & supporters who helped make this happen – thank you! 

We can’t wait to continue to help businesses solve their problems & build their brands 

You have to believe it, before you see it!  

If your business is looking for Digital Marketing, Marketing Strategies, Consulting & Coaching services don’t hesitate to contact Ryan Marketing Solutions. . If you find the information from this blog post useful please share it with your friends.

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