Awarded Top Social Media Coach

Awarded Top Social Media Coach

Top Social Media Coach | Ryan Marketing Solutions | Ireland

Catherine has earned the distinction of being selected as a top Social Media Coach by coachfoundation.com.”

Less than 1 out of 25 of the coaches they consider get shortlisted and Catherine is part of the elite few who did.

This means Catherine will be featured on CoachFoundation which has an annual audience of over 800,000 and has been featured in reputed publications like Forbes, ThriveGlobal, Vice, and many others

Catherine’s approach to coaching is very bespoke and very personalised! No one client will get the same experience. Same foundations will be used, but the approach to coaching will vary depending on clients needs and skills. In the end, clients will reach  their goals & full potential! 

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Winners of Most Innovative Strategic Marketing Agency 2023

Winners of Most Innovative Strategic Marketing Agency 2023

Irish Enterprise Awards 2023 | Most Strategic Innovated Marketing agency
We are absolutely thrilled to have won Most Innovative Strategic Marketing Agency 2023 in the Irish Enterprise Awards by EU Business News! 
This is the second year in a row that we have won an award from them, which we are absolutely delighted about. Over 2 years ago Ryan Marketing Solutions was born and we can’t wait to continue to solve businesses prpblems and build their brands for 2023! 
We don’t just offer your typical marketing services, but very bespoke services to ensure you reach your goals and full potential with tailored expertise. 

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Importance of PR for your Business

Importance of PR for your Business

Importance of PR | Blog | Ryan Marketing Solutions

Catherine recently heard a great presentation by Christine Tobin of Solas Media Solutions on her top 10 tips to building relationships with journalists and managing your PR, at the October South Tipp Women In Business meeting! 

Public relations (PR) helps to tell your story, distinguish you from the competition, and provide a stream of ideas for the media who are always on the hunt for content that speaks to their audiences 

The most important aspect of PR is trust. It helps you to build trust within your community – using methods and strategies that develop and spread your values, ideas, and innovations 

A company will go a long way with PR as its backbone. As the public confidence in your brand stands the test of time, your business’ PR efforts create a lasting story about your business, personnel, services, products, and customer base. From this angle, public relations should be a mainstay in your marketing, not just a luxury when more sales are needed or crises emerge.

Ryan Marketing Solutions takes the guesswork and stress out of marketing for a wide variety of clients big and small. From leveraging media relationships to developing PR campaigns, we are known for its high-quality standards and helping companies stand out from the competition. 

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Delighted to Sponsor Urlingford Town Team Golf Classic

Delighted to Sponsor Urlingford Town Team Golf Classic

Sponsor for Urlingford Town Community Golf Classic

We were delighted to sponsor a Tee Box for the Urlingford Town Team Golf Classic! 

The Cross Border Challenge Golf Classic at Rathdowney Golf Club on , the event raised funds for the Urlingford Town Team’s ongoing work to make the old Bank Of Ireland building into a remote working hub.

The Urlingford Town Team’s vision is of an Attractive, Safe, Prosperous, Inclusive, Respectful and Empowering Urlingford Town, one in which everyone is proud to grow up and grow old.

They will work in an open and collaborative way with all of the local community, other local voluntary organisations and with other key partners such as Kilkenny County Council and the Department of Rural and Community Development

The event was a lot of fun and a great success. Looking forward to seeing this project develop and add to the network of connected hubs

7 Strategies How To Improve Backlinks On Your Website Even More

7 Strategies How To Improve Backlinks On Your Website Even More

Instagram Strategy | Ryan Marketing Solutions | Ireland

 Today Catherine did a presentation in the weekly Midwest Business Network Group about the backlinks and demonstrated the benefits of them when it comes to ranking on search engines and brand awareness!

A backlink is a link created when one website links to another. They are also called “inbound links” or “incoming links.” – they are important to off-page SEO

They represent a “vote of confidence” from one site to another and are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP (Search Engine Results Page)

7 Ways To Increase Backlinks On Your Website

  1. Become a source for reporters and bloggers
  2. Publish “Skyscraper” Content
  3. Build links from outdated resources
  4. Use content formats proven to generate links
  5. Publish ultimate guides
  6. Use branded strategies and techniques
  7. Authority resource pages 

Bonus Strategies

#1 Turn brad mentions into quality backlinks and/or #2 send “feeler” emails

So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility. However, you could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those being… how authoritative (or trustworthy) the provider of that content is.

You might think that “authority” is subjective, but Google has one critical way to measure it: backlinks.

Book your SEO Audit Today

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Steal This Simple Instagram Strategy To Increase Your Followers

Steal This Simple Instagram Strategy To Increase Your Followers

Instagram Strategy | Ryan Marketing Solutions | Ireland

You can either worry about things you can’t control and be miserable because of the latest Instagram changes or you can just focus on the things you can control. I think we all know that the Instagram’s algorithms sort of suck lately. The platform seems to be all over the place and growth is not just the way that it used to be. But do remember, it is actually still very much possible to grow on Instagram.

Even with all of the problems Instagram has right now it still is a pretty solid platform to build your brand.  Adapting with the platform is the only way to grow nowadays and actually some strategies require some refinements every once in a while, so let’s discuss different strategies to actively grow your Instagram with real followers and convert them into customers.

So, you know this train of posting content, throwing in a bunch of hashtags and hoping it will sort of blow up are long over. In fact,  these days we are responsible for the algorithm getting confused and messing everything up right now. Instagram obviously knows this is happening and in an attempt to save the platform they’ve sort of changed the game and you should change your strategy accordingly to that.

This is where the strategy of so-called content tree comes into play, which is basically a strategy to maximise your visibility using the algorithm while also fuelling your brand,  building customers with content that not always blows up but content actually builds those relationships and serves people in your target audience –  this is the secret thing activates the algorithm gates of hell.

How To Start

Firstly I would recommend, if you’ve been posting consistently for about three to four months without getting any traction, especially if your account is from pre-2020,  then I would start over from scratch. No matter how big your followers are it doesn’t help you anyway if you don’t reach them and if you actually swallow the hard pill and delete your old profile or you know just start from scratch you will see that this organic reach cap is sort of gone and growing outside of reels will be a lot easier again. 

Now, whether who’ve started from scratch or just haven’t had a strategy before, the first step is to actually figure out which content type gets recommended in your niche. This is the content which will actually give you the eyeballs that you need, and believe it or not there’s some niches especially in certain demographics where reels are not performing at all yet and this is the interesting thing – photos and regular feed posts seem to be doing a bit better again according to my latest research. Therefore, maybe they’re tweaking around here which seems to be good especially with accounts that didn’t confuse the algorithm at some point.  

The Cotton Tree Strategy

Now once you know which types of content are your performers, it’s time to craft the cotton tree. The first pillar obviously being content that gets you found and in 90 of the cases right now obviously it’s some sort of reel. Try post a reel 3 times per week – mix it up between a trend, and evergreen original content. Make it a priority to create reels, as that’s just how the game works right now.  

If you want to actually grow your brand on Instagram, this is where the growth pillar comes in – regular posts like educational posts, photos or carousels, or just text posts are key. In the long term, this is where Instagram could have an advantage over Tik Tok. Due to its diversification and the new algorithm main purpose with these feed posts is actually not to get the maximum reach it’s actually to build a repertoire that people can binge your content on, other than reels.

So, if you can actually pull this off it will activate the algorithm floodgates for you and  everything will sort of start to fall into place – you’re going to see your content get recommended in the explore page, as the suggested post and you’re also going to see your reels getting more recommended. Ideally, regular feed posts are scattered all over the week, try aim for 3-5 times a week. Remember, don’t be mad if you don’t get the reach that you got with reels or get with reels, because these posts are actually here for the long run to get binged on.

A typical follower journey involves majority of people coming to your profile after seeing your reels and people typically need to see multiple reels to recognise you and to get you on their radar. We are talking about the rule of 7 here, and that’s why you want to increase the post frequency to the maximum amount. Then if you’ve done this process for some time and you’re on their radar, they’ll tab on your profile and see what else you got. This is where your regular posts should start to shine, because according to our research, the time people spent visiting your profile is the most valuable indicator for Instagram. This will boost your chances of getting recommended a lot especially if you get them off the sort of fast-paced reels feet and into a different rhythm. 

Finally the leaves on the tree, including having regular stories (to connect with people and let them actually see the other side of you or your business) and having call- to -actions (CTA’s) to get more people to actually connect with you and getting them to hit the follow button. It is very important in terms of converting more of those eyeballs into followers which is by the way another trick to counter this whole algorithm issue. The more people you can get to convert into followers the more your profile will be labelled as high value high quality.

Get Creative 

 Now you know exactly how to create a simple Instagram marketing strategy that will wow your followers, grow your following, and boost your engagement. Don’t forget to get creative with the platform. If you’re prepared to get experimental and try new things, the opportunities to grow your brand via Instagram are endless.

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions