Today Catherine did a presentation in the weekly Midwest Business Network Group about the backlinks and demonstrated the benefits of them when it comes to ranking on search engines and brand awareness!

A backlink is a link created when one website links to another. They are also called “inbound links” or “incoming links.” – they are important to off-page SEO

They represent a “vote of confidence” from one site to another and are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP (Search Engine Results Page)

7 Ways To Increase Backlinks On Your Website

1. Become a source for reporters and bloggers
2. Publish “Skyscraper” Content
3. Build links from outdated resources
4. Use content formats proven to generate links
5. Publish ultimate guides
6. Use branded strategies and techniques
7. Authority resource pages 

Bonus Strategies

#1 Turn brad mentions into quality backlinks and/or #2 send “feeler” emails

So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility. However, you could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those being… how authoritative (or trustworthy) the provider of that content is.

You might think that “authority” is subjective, but Google has one critical way to measure it: backlinks.

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