Revamp Your Marketing Strategy: 5 Top Marketing Tips for 2023

Revamp Your Marketing Strategy: 5 Top Marketing Tips for 2023

26 Sep, 2023 | Build a Presence, Marketing Strategy & Sales

In the ever-evolving world of marketing, staying ahead of the curve is essential to achieving success. With 2023 well underway, businesses need to adapt to new trends and consumer behaviours. Ryan Marketing Solutions is here to guide you through the top marketing tips for 2023 to help your brand thrive in this dynamic landscape.

Embrace Personalisation at Scale:

Personalisation has been a buzzword for years, but in 2023, it’s time to take it to the next level. With the abundance of data and advanced AI tools available, personalising your marketing efforts can be taken to an unprecedented scale.

  • AI-Driven Customer Segmentation: Utilise AI algorithms to segment your audience based on behaviour, preferences, and demographics. This allows you to tailor your content and messaging for maximum relevance.

  • Dynamic Content Creation: Invest in tools that enable dynamic content creation. This means showing different content to different users based on their past interactions with your brand, increasing engagement and conversion rates.

  • Personalised Email Campaigns: Craft personalised email campaigns that go beyond just using the recipient’s name. Use purchase history, browsing behaviour, and more to recommend products and services that truly resonate.

Video Continues to Dominate:

Video marketing has been on the rise for years, and in 2023, it’s still a must-have in your marketing toolkit.

  • Short-Form Video Content: Platforms like TikTok and Instagram Reels are thriving. Create short, attention-grabbing videos to connect with your audience and showcase your brand’s personality.

  • Live Streaming: Engage with your audience in real-time through live streaming. Host Q&A sessions, product launches, or behind-the-scenes glimpses to build trust and authenticity.

  • Interactive Videos: Interactive elements within videos, such as polls or clickable links, can enhance viewer engagement and provide valuable data on user preferences.

SEO Evolves with AI:

Search engine optimisation (SEO) remains a cornerstone of digital marketing, but in 2023, AI-driven strategies are taking center stage.

  • AI-Generated Content: Use AI-powered tools to assist in content creation, keyword research, and even A/B testing to improve your content’s search visibility.

  • Voice Search Optimisation: With the proliferation of voice-activated devices, optimizing your content for voice search is crucial. Focus on natural language and long-tail keywords.

  • Core Web Vitals: Google’s emphasis on Core Web Vitals means that page speed, mobile-friendliness, and user experience are more critical than ever. Ensure your website meets these standards.

Sustainability and Ethical Marketing:

In 2023, consumers are increasingly conscious of brands’ social and environmental impact. Embrace sustainability and ethical marketing to build trust and resonate with conscious consumers.

  • Transparent Supply Chain: Share your commitment to ethical sourcing and sustainable practices. Highlight your efforts to reduce carbon footprint and waste.

  • Cause Marketing: Partner with causes aligned with your brand’s values. Show how your brand contributes to making the world a better place.

  • Green Packaging and Practices: Consider eco-friendly packaging and shipping options. This not only aligns with sustainability but can also be a selling point for eco-conscious consumers.

Data Privacy and Compliance:

As data breaches and privacy concerns continue to make headlines, respecting customer data privacy is non-negotiable.

  • GDPR Compliance: Ensure your marketing practices are in line with data privacy regulations like the General Data Protection Regulation (GDPR).

  • Customer Consent Management: Implement robust consent management systems to obtain and manage customer opt-ins and permissions for data usage.

  • Data Security: Invest in data security measures to protect customer information from cyber threats and data breaches.

 Conclusion

In 2023, the marketing landscape is more dynamic than ever, and adapting to these changes is essential for success. By embracing personalisation, leveraging video marketing, harnessing the power of AI in SEO, prioritising sustainability and ethics, and ensuring data privacy, Ryan Marketing Solutions can help your brand thrive in this ever-evolving digital world. Stay ahead of the curve and watch your marketing efforts yield impressive results in the year ahead.

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5 Effective Email Marketing Strategies

5 Effective Email Marketing Strategies

10 Aug, 2023 | Build a Presence, Digital Marketing & SEO Audits, Marketing Strategy & Sales

Email Strategies | RMS | Email Marketing

Email marketing can be a powerful tool for businesses and organisations to connect with their audience, promote products or services, and build relationships.

Here are five top tips to help you make the most out of your email marketing efforts:

  • Build a Quality Email List: Build a high-quality email list with genuinely interested subscribers by using opt-in forms, not purchased lists, to avoid low engagement rates and spam complaints.
  • Segment Your Email List: Segment your email list based on demographics, purchase history, or engagement to send personalised and relevant content, resulting in higher open and click-through rates, and increased conversions.
  • Craft Engaging and Valuable Content: Create engaging and valuable email content catering to your audience’s interests and pain points in a conversational tone, prioritising value over sales pitches. Make emails visually appealing with concise, scannable content.
  • Optimise for Mobile Devices: Optimise email campaigns for mobile users: ensure responsiveness on various screen sizes, and use short, compelling subject lines to entice mobile opens.
  • Test and Analyse: Test and analyse email marketing elements to understand your audience better. Experiment with subject lines, content, calls-to-action, and send times using email analytics to optimise results and inform future strategies.

Remember, successful email marketing is not about bombarding your subscribers with messages but rather about building relationships, providing value, and respecting your audience’s preferences. 

By following these tips, you can create effective and impactful email marketing campaigns that drive engagement and achieve your goals.

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7 Tips To Drive Growth in Your Fitness Business in 2022

7 Tips To Drive Growth in Your Fitness Business in 2022

15 Mar, 2022 | Build a Presence, Consulting & Coaching, Marketing Strategy & Sales

Since early March 2020 Irish fitness businesses have been forced to close their doors for almost 15 months (depending on their venue) due to Covid-19 restrictions. Because most gym, fitness clubs customers stayed home, high rents many fitness businesses have struggled to survive and some never reopened their doors (Hope you’re not in this category).

However, there’s good news as Gyms and Fitness Centers Industry is expected to recover from the economic disturbance. Below I am going to list 10 tips that hopefully will help your fitness business get more customers in and increase your brand trust and authority.

#Tip No1 – Have Strong Online Presence

Did you know that 97% of customers rely on the social media when researching for a product or service in the local area? To accomplish this you need to spread the word out there and be visible on your current or prospect customer social media accounts (Instagram, Twitter, TikTok, Facebook).

To keep them engaged you need to post content (text, images, videos,) regularly. You can use your own or curated content. It is also highly important to interact with your customers. Reply to their comments on social media posts, blog posts, and reviews. Show them that they are important to your business. In fact they are every business lifeline.

If you’re just starting up you can avail of the social media advertising benefits. Every social channel now allows you to easily promote your business at relatively low price (compared to Google’s or Bing PPC). Create engaging ads where your customers can see your latest offers and promotions.

#Tip No2 – Go One Step Further 

Don’t stick with the basic training, fitness programs. Be flexible in your approach and offer different services. We know that most gym goers opt out for muscle building and weight loss. Offer them other services too, for example, nutritional advice or mental health counseling. I know you may say is not in your duty to offer those services or you’re not skilled to do that.

But you can easily bring once a month, a week a nutritional or mental health counseling expert for a meeting with your gym, fitness club members. That little step shows your customers that you care about them and it build your brand trust and reputation.

You can also print (inexpensive) flyers, brochures with information about services provided and other tips your customers might be interested in.

#Tip No3 – Be Active In The Community

One way of doing that is look for gatherings, events, challenges that takes place in your local area. Once you have identified those try to involve your brand, business into those.

Something like sponsorship (money, products) won’t break your bank but it will have a great impact on the perception of your business in the community. Show them that you’re not only there to charge a fee (for your membership) but to help them too.

This way you’ll increase brand awareness and build trust amongst the community.

#Tip No4 – Offer Online Virtual Classes 

This is a great way to keep in touch with customers who travel or can’t come to your gym or fitness club location regularly. All big fitness centers have now free or paid online live or recorded fitness classes.

Social media is huge (Instagram, Facebook, TikTok ) and represent a great opportunity for your brand to increase reach, awareness and grow. Zoom, Google Meet, Microsoft Team, to name just a few allows you to connect with your customers from virtually anywhere in the world at anytime. The idea is to be flexible and to embrace all new technologies available at your disposal.

Another way to keep engaged with your customers is to build a fitness app. It might be costly but it worth. Statistics shows that millennial (born between 1981-1996) use fitness apps more than other age groups, with women using them twice as much as men.

#Tip No5 – Don’t Exclude Senior Customers 

Baby Boomers (born between 1946- 1964) are one of the type of customers you should actively marketing for. I know, you will say that they don’t have the drive, energy as the young generation. But if your fitness business focuses on bringing senior through their doors you got yourself the most loyal customers.

Not to mention that this generation has all the available time and they got stable income to support themselves (don’t rely on family support to pay for membership). They enjoy socializing and they will always refer you to their friends if your business provides them a friendly environment and a great experience. If your business does not prospecting for this market segment you’re missing out.

#Tip No6 Diversify Class Offerings 

Recently WHO – World Health Organization reported that more than 26% in men and 35% in women have insufficient levels of physical activities in urban areas.

90% of gym goers’ primary goal is to lose belly fat but not everyone fits this category. Try to be flexible, diversify the type of class offerings.

Adding classes like yoga, indoor cycling, strength conditioning, HIIT, CrossFit, Boxercise, Kangoo Jumps, Pilates not only will get you more customers but it will increase your brand loyalty and authority in the field.

Every customer has different needs. Try to anticipate those needs and offer a service for them.

 

#Tip No7 – Regularly Create Special Offers 

Customers like to feel pampered. Things like first class free, unlimited classes for “X” amount, buy 1membership and  get 2nd half price, 1, or any type of incentive provides customers an impulse to step your business door.

Did you know that more than 12% of new gym members join in the month of January?

These types of offers will get your business more customers and then it’s up to your outstanding quality of service to keep them. The more customers steps your door the more chances you have to prosper.

Final Thoughts

 With all the problems, stress people experience on a daily basis and the amount of unhealthy, junk food available in the market, there’s no wonder why fitness has been growing in popularity. In fact it has become a part of a lot of many people’s lifestyle.

This is “good news” from the fitness Industry business point of view. As a gym, fitness club owner or online coach, you need to make sure that your business is visible out there on any social channel (be aware of new channels too).

Diversify your class offerings, run promotions, cater for different segment of population, get involved in the local community and have a strong online presence is essential for business survival.

If you found this blog post interesting please share it with your friends or with someone who might get value out of it too!

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How To Establish a Digital Presence for your Small Business

How To Establish a Digital Presence for your Small Business

10 Feb, 2022 | Build a Presence, Digital Marketing & SEO Audits

Are you a small business owner and looking for ways to get more clients for your products or services? Want to establish a digital presence for your brand but doesn’t have a clue what steps to follow? Then this blog post is for you.

Nowadays, competition is fierce amongst business (big or small) to get more customers to their business. An online presence is essential in order attract more customers and your business be successful. Latest statistics shows that:

  • 36% of all small businesses are making their sales online, through ecommerce.
  • 1.79 billion People bought a product online in 2021 (expected to grow in 2022).
  • 70% of small-to-mid-sized businesses are investing more into their digital online presence.
  • 88% of all online shoppers perform online research before using a service or buy a product

Therefore, if you expect to grow your business without having an online presence is going to be very difficult if not impossible. Below I am going to list 5 steps to help your business establish an online presence.

1. Get listed on Google My Business & Bing My Business

Google and Bing are the major search engines that people use to search for things online. It is a good practice to establish an online presence on these Platforms before any other channels.

The process is simple and straight forward and consists of registering, creating a profile and verify your business. In literally few hours you can have all your business details (services, products, opening hours, images, locations, videos, bio etc) set up and available to see on two of the biggest search engines in the world.

Tip! List your business on Google My Business first then import all the information in Bing My Business.

2. Set up a Business Page on Facebook (Meta) and Instagram

Did you know that Facebook has an advertising audience of 2.14 billion and the largest demographic group of Facebook usersis between the ages of 25 and 35 years? Did you know that there are over 1 billion active users on Instagram worldwide? If you didn’t it’s time to get listed on those social media platforms.

Not only you’ll increase awareness and reach of your brand but you will also avail of the most efficient communications channels available today, for free (we’ll talk in a different post about Facebook & Instagram advertising).

Once you have created the Facebook Business page you can start posting on it information about your services or products, offers, pictures of services done, videos, etc.

Tip! Join groups similar to your brand niche and start sharing your posts, website blog posts on these groups. You’ll improve discoverability of your brand and reach new audiences.

3. Build a website 

If you’re looking to build trust and familiarity for your brand then a website is a must have asset. It will create and enhance your brand image, make it easier for customers to find information about your product or services and is an excellent channel to interact (use chat box, contact forms, etc) with your customers.

Good website content (unique & relevant) will help boost your Search Engine Optimization – SEO on the long term.

You can hire a web developer or you can create the website yourself using tools like WordPress, Shopify, Wix. It’s up to you which way you approach this but it has to be done professionally as it represents a mirror to your business.

Tip! Make use you use responsive design (website pages will adjust automatically to user device) as more than 78% of the online searches come from the mobile devices (smartphone or tablet).

4. List your Business on Online Business Web Directories

A business directory is an online listings of businesses. It comprises of businesses segmented on different categories, niche or location.

Sometimes this is an overlooked method by businesses simply because their managers think that is not worth doing it or because they do not know it. But this is the easiest way to get QUALITY back-links to your website and is free.

Such example of these directories: Golden Pages, Yalwa, Yahoo Local, Google Local, Hotfrog, etc. There are many benefits for adding your business on these platforms.

Amongst those are:

  • Higher traffic to your website, which can translate into more leads or conversions.
  • Improve SEO by having back links to High Authority domains.
  • Search Relevancy- Helps search engines better understand the structure of your business. In time this will help rank you better for your business products or services.
  • On some of these platforms customers can leave reviews to your business. These are very important because customers are looking for these reviews before making a purchase or use a service. Keep in mind that customers trust each other more than brands alone.

Tip! Check on Google the “top 10 online directories” for your niche, or location. For example you don’t want to list your business in London UK if you’re offering services in Dublin, Ireland

5. Create a YouTube Channel

YouTube is owned by Google and has over 2.3 billion users according to the latest statistics. Is the second largest social network platform after Facebook and it continues to grow. Also it can be categorised as a search engine (comes second after Google) since people are using it frequently for different tasks (tutorials, music, entertainment, etc).

YouTube is one of the most powerful tools out there that can help your business grow and reach new audiences. It gets over 30 million visits per day and nearly 5 billion videos are watched on YouTube every day. Surely you don’t want to miss that opportunity.

Sometimes videos are harder to make if don’t have knowledge, and can be quite overwhelming for many business. But there are now free & paid online platforms that allow you to create and edit videos. It takes time (and a bit of skill) to create videos but the outcome is definitely worth it.

Tip! If you create videos for your brand or business make sure you keep the content interesting and engaging. Use High Definition videos as they get a higher search amongst users.

As you can see there are quite few ways of putting your business, brand online in front of new audiences. You don’t have to break the bank in order to achieve that, but a fairly amount of time has to be dedicated. You don’t have to be skilled either. Surely there’s someone in your organization that has the ability to do those tasks.

If you got no time, skills or interests to do those we at Ryan Marketing Solution can help you. Whatever your query is, we are here to help you grow your business and be successful. If you find the information from this blog post useful please share it with your friends.

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What is Marketing? How Does it Work?

What is Marketing? How Does it Work?

27 Mar, 2021 | Marketing Strategy & Sales

If you’ve ever wanted to know: What marketing is, how it works and how it applies to your business? Then stay reading as the breakdown exactly what marketing is, how it all works and why it’s such an important, if not the most important, element to business success will be explained. 

I fell in love with marketing years ago, when I first got interested in figuring out why people buy, act the way they do and later how they can influence & persuade others; essentially affect human behaviour. Whether you have a business or not marketing happens pretty much every day. Any time you try to convince friends or family to see a certain movie or eat at this restaurant or not, basically try to convince them to do anything; marketing is happening.

Marketing is really important to understand, because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes to something a lot bigger, like buying a new house, moving across the country or even changing careers. All of this, requires and uses marketing. 

 

What is Marketing?

Let’s point out first that marketing is not just advertising; advertising is marketing. Basically, marketing is a major business function that’s made up of many parts, one of which of course is advertising, but there’s many more like: PR, market research, social media, content marketing, search engine marketing, search engine optimization (SEO), pricing, pricing psychology, copywriting and one of my personal favorites, direct response or direct response marketing and quite a few more. Therefore, saying that marketing is just advertising and is like saying that finance is just taxes, HR is just hiring people or legal is just not getting sued.

Sure, these are all important but that’s just one piece of the entire puzzle. This is why marketing can seem pretty overwhelming. So, what exactly is marketing? The first thing you need to know if the four P’s of marketing: product, price, place and promotion. Product being the details around whatever product or service is being sold. Price being the amount of money you are going to charge for your product or service being offered. Place is where the products are being sold, and promotion is what media channels you’re going to use to get it in front of your customers. Moreover, it is how you’re going to sell more of the product/service and what you’re going to do to get the word out about your business.

Marketing in its most basic sense, is communicating value to your customers. It’s essentially answering the question of your customers “Why should I care?” Marketing helps people solve their problems by clearly defining, delivering solutions and really explaining the benefits of your solution. In turn, letting them get better results.

Moreover, marketing is about connecting with people, understanding their pains, their problems and their frustrations, and making them feel understood so that you can position your business as the solution to their problems. Essentially, marketing needs to make them feel better and if done right it is a really powerful force.

As anyone that’s been in business for any length of time can tell you, it’s not always the best product or service that wins, in fact it rarely is, rather it’s the product or service with the best marketing. Like it or not, that’s just kind of how it works which is why having good marketing is just so important.

 

Value Is Key!

Now that you have a better understanding of the basics behind marketing, the thing that will allow you to do the best marketing is; communication value to your customers. Marketing can create value and in turn your marketing can be valuable.

An example could be a blog post that helps someone out, even before any money has changed hands, or an advertisement someone sees that brightens their day & makes them laugh, or luxurious packaging that is over-the-top that makes someone feel special for having purchased it. Whether they choose to buy or not, the way a product or service is delivered can transfer your customers’ view of you.

Traditionally, economics assumes that people make buying decisions rationally, logically and with perfect information, but this is rarely and pretty much never the case. We as humans are emotional, often highly illogical and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.

After all, if we made all of our purchasing decisions based solely on logic, utility and the value we would get from these products, then the entire luxury goods market wouldn’t even exist. With that being said not all marketing is created equal.

 

What is Good Marketing?

However, when it comes to marketing and with many other things in life, there is good marketing and there’s bad marketing. Bad marketing is all of the reasons that marketing gets such a bad reputation. It’s that hype, spammy, over-the-top sleazy sales kind of marketing, that we all know we’ve all seen and nobody likes. It’s the stuff that looks cheap, makes people feel dirty, even just looking at it and promotes bad products or bad services that really helps nobody. It’s the fake countdown timers you sometimes see on websites, the going-out-of-business sales that never end and the pushy promotion of useless products. That’s bad marketing!

Good marketing on the other hand, helps customers achieve their goals, makes them feel better about themselves and has the power to truly change the world.

So my question to you is: What kind of marketing do you do, or do you even do marketing? That was a rhetorical question. If you say the bad marketing, I got nothing for you but if you say the good kind and which I am hoping you did, then make sure to check out my free marketing call button below, which is going to give you even more practical  & effective marketing strategies to help take your business and your marketing to the next level and way beyond that.

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