5 Top Tips for Marketing in 2023

5 Top Tips for Marketing in 2023

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To successfully market to your audience, you need to go digital, now!

Modern advancements in technology means that the digital world is booming like never before. If you want your business to stay competitive, then it’s time to really take advantage of digital marketing and grow your business to new heights.

To help you smash your marketing goals, we’ve compiled the top 5 Marketing Tips for 2023. 

1. Personalisation is key

In 2023, customers will expect a highly personalised experience. Use data to tailour your marketing efforts to each individual customer, including personalised emails, recommended products, and targeted advertisements.

2. Leverage the power of AI

 Artificial intelligence will continue to revolutionise the marketing industry in 2023. Use AI to analyse customer data, generate content, and automate processes for a more efficient and effective marketing strategy.

3. Embrace new technologies

Stay up-to-date with emerging technologies and platforms to reach your target audience. Keep an eye on virtual and augmented reality, chatbots, and voice search as potential marketing channels.

4. Focus on sustainability

Customers in 2023 will prioritise eco-friendliness and social responsibility when making purchasing decisions. Incorporate sustainable practices into your marketing efforts, such as eco-friendly packaging and supporting ethical suppliers.

5. Prioritise customer experience

A positive customer experience is crucial for retaining customers and driving brand loyalty. In 2023, invest in creating a seamless and enjoyable customer journey, from the first interaction through post-purchase follow-up.

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How To Succeed With Email Marketing in 2023

How To Succeed With Email Marketing in 2023

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Email marketing has been a tried and true marketing technique for many years, and it will continue to be an effective strategy in 2023. Here are some top trends and tips to keep in mind for email marketing in 2023:

Interactive emails: Interactive emails are becoming increasingly popular and will continue to be a trend in 2023. This includes emails with embedded videos, animations, and other interactive elements that encourage engagement and increase click-through rates.

Personalisation: As mentioned earlier, personalisation will be key in all areas of marketing, including email marketing. Use customer data to personalise emails with their name, location, and past purchase history to create a more tailoured experience.

Mobile optimisation: More and more people are checking their email on their mobile devices, so it’s essential to ensure that your emails are optimiaed for mobile. Use responsive design and keep subject lines and content short and to the point.

Artificial intelligence: AI will play an increasingly important role in email marketing in 2023. Use AI to automate email campaigns, analyse customer behaviour data, and personalise content.

Segmentation: Segmenting your email list based on customer behaviour and interests will become even more critical in 2023. This will enable you to send more targeted and relevant content to each customer, leading to higher engagement and conversion rates.

Privacy and data protection: Data privacy and protection laws will continue to be a top concern for customers. Make sure to comply with all data protection regulations and be transparent about how you use customer data in your email marketing campaigns.

Overall, email marketing will remain a valuable tool for businesses in 2023, but it’s essential to stay on top of the latest trends and techniques to ensure success.

Overall, email marketing will remain a valuable tool for businesses in 2023, but it’s essential to stay on top of the latest trends and techniques to ensure success

Drive your Business Forward Faster with an Award Winning Marketing Services & Consultancy Business! 

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

How To Develop A Social Media Strategy

How To Develop A Social Media Strategy

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Developing a social media strategy is crucial for any business looking to connect with its target audience, increase brand awareness, and drive sales. Here are some key steps to creating an effective social media strategy:

1. Define your goals: What do you want to achieve with social media? Is it to increase brand awareness, drive website traffic, or generate leads? Your goals will inform the rest of your strategy, so it’s essential to define them clearly.

2. Know your target audience: Who are your ideal customers? What are their interests, pain points, and social media habits? Use this information to create content that resonates with your target audience and choose the right social media platforms to reach them.

3. Conduct a competitive analysis: What are your competitors doing on social media? What’s working for them, and what isn’t? Use this information to identify gaps in the market and find opportunities to differentiate yourself.

4. Create a content strategy: Based on your goals, target audience, and competitive analysis, create a content strategy that includes the types of content you’ll create, how often you’ll post, and the platforms you’ll use.

5. Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that your target audience uses the most and that align with your content strategy.

6. Develop a posting schedule: Consistency is key in social media. Develop a posting schedule that ensures you’re posting regularly, at the optimal times and with the right call-to-actions (CTA’s) for your target audience.

7. Monitor and measure your results: Use analytics tools to monitor the performance of your social media strategy. Use this data to refine your strategy, identify what’s working and what’s not, and make adjustments as needed.

Remember, social media is about building relationships with your target audience, so be authentic, engaging, and responsive. With a well-crafted social media strategy, you can connect with your target audience, increase brand awareness, and drive business growth.

Drive your Business Forward Faster with a FREE Marketing Strategy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Why Networking is Important as a Small Business Owner

Why Networking is Important as a Small Business Owner

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Small business owners should use networking as a means to form relationships with others, in like or related fields, that help to expand their business’ ability to find new customers, partner and grow.
A key element to effective networking is to make you known. The premise being that the more people you meet, the more people there will be to get to know and remember both you and your business. You should use every professional and social opportunity to meet & connect with new people.
Here are some key reasons that clearly outline why networking is important for small business:
1. Business Leads – using the contacts you make when you meet people can open doors for business opportunities.
2. Identify Best Practices – learning from what others do is a valuable strategy for all businesses.
3. New Business Trends – can help you stay on the cutting edge of technology and new business trends.
4. Increased Confidence – by pushing yourself to talk to people you don’t know, you will get increased confidence the more you do this.
5. Connections – “It’s not WHAT you know, but WHO you know”
This is why Catherine is part of the Midwest Business Network group and partakes in a weekly meeting, where connections are made, business is discussed and support is provided from like minded people 🥳
Last Friday, she presented to the group talking all about #ryanmarketingsolutions and what area of the business she wishes to grow 🚀
No matter what stage of business, or what problem you face, networking is vital – so start TODAY!

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Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

7 Tips To Drive Growth in Your Fitness Business in 2022

7 Tips To Drive Growth in Your Fitness Business in 2022

Since early March 2020 Irish fitness businesses have been forced to close their doors for almost 15 months (depending on their venue) due to Covid-19 restrictions. Because most gym, fitness clubs customers stayed home, high rents many fitness businesses have struggled to survive and some never reopened their doors (Hope you’re not in this category).

However, there’s good news as Gyms and Fitness Centers Industry is expected to recover from the economic disturbance. Below I am going to list 10 tips that hopefully will help your fitness business get more customers in and increase your brand trust and authority.

#Tip No1 – Have Strong Online Presence

Did you know that 97% of customers rely on the social media when researching for a product or service in the local area? To accomplish this you need to spread the word out there and be visible on your current or prospect customer social media accounts (Instagram, Twitter, TikTok, Facebook).

To keep them engaged you need to post content (text, images, videos,) regularly. You can use your own or curated content. It is also highly important to interact with your customers. Reply to their comments on social media posts, blog posts, and reviews. Show them that they are important to your business. In fact they are every business lifeline.

If you’re just starting up you can avail of the social media advertising benefits. Every social channel now allows you to easily promote your business at relatively low price (compared to Google’s or Bing PPC). Create engaging ads where your customers can see your latest offers and promotions.

#Tip No2 – Go One Step Further 

Don’t stick with the basic training, fitness programs. Be flexible in your approach and offer different services. We know that most gym goers opt out for muscle building and weight loss. Offer them other services too, for example, nutritional advice or mental health counseling. I know you may say is not in your duty to offer those services or you’re not skilled to do that.

But you can easily bring once a month, a week a nutritional or mental health counseling expert for a meeting with your gym, fitness club members. That little step shows your customers that you care about them and it build your brand trust and reputation.

You can also print (inexpensive) flyers, brochures with information about services provided and other tips your customers might be interested in.

#Tip No3 – Be Active In The Community

One way of doing that is look for gatherings, events, challenges that takes place in your local area. Once you have identified those try to involve your brand, business into those.

Something like sponsorship (money, products) won’t break your bank but it will have a great impact on the perception of your business in the community. Show them that you’re not only there to charge a fee (for your membership) but to help them too.

This way you’ll increase brand awareness and build trust amongst the community.

#Tip No4 – Offer Online Virtual Classes 

This is a great way to keep in touch with customers who travel or can’t come to your gym or fitness club location regularly. All big fitness centers have now free or paid online live or recorded fitness classes.

Social media is huge (Instagram, Facebook, TikTok ) and represent a great opportunity for your brand to increase reach, awareness and grow. Zoom, Google Meet, Microsoft Team, to name just a few allows you to connect with your customers from virtually anywhere in the world at anytime. The idea is to be flexible and to embrace all new technologies available at your disposal.

Another way to keep engaged with your customers is to build a fitness app. It might be costly but it worth. Statistics shows that millennial (born between 1981-1996) use fitness apps more than other age groups, with women using them twice as much as men.

#Tip No5 – Don’t Exclude Senior Customers 

Baby Boomers (born between 1946- 1964) are one of the type of customers you should actively marketing for. I know, you will say that they don’t have the drive, energy as the young generation. But if your fitness business focuses on bringing senior through their doors you got yourself the most loyal customers.

Not to mention that this generation has all the available time and they got stable income to support themselves (don’t rely on family support to pay for membership). They enjoy socializing and they will always refer you to their friends if your business provides them a friendly environment and a great experience. If your business does not prospecting for this market segment you’re missing out.

#Tip No6 Diversify Class Offerings 

Recently WHO – World Health Organization reported that more than 26% in men and 35% in women have insufficient levels of physical activities in urban areas.

90% of gym goers’ primary goal is to lose belly fat but not everyone fits this category. Try to be flexible, diversify the type of class offerings.

Adding classes like yoga, indoor cycling, strength conditioning, HIIT, CrossFit, Boxercise, Kangoo Jumps, Pilates not only will get you more customers but it will increase your brand loyalty and authority in the field.

Every customer has different needs. Try to anticipate those needs and offer a service for them.


#Tip No7 – Regularly Create Special Offers 

Customers like to feel pampered. Things like first class free, unlimited classes for “X” amount, buy 1membership and  get 2nd half price, 1, or any type of incentive provides customers an impulse to step your business door.

Did you know that more than 12% of new gym members join in the month of January?

These types of offers will get your business more customers and then it’s up to your outstanding quality of service to keep them. The more customers steps your door the more chances you have to prosper.

Final Thoughts

 With all the problems, stress people experience on a daily basis and the amount of unhealthy, junk food available in the market, there’s no wonder why fitness has been growing in popularity. In fact it has become a part of a lot of many people’s lifestyle.

This is “good news” from the fitness Industry business point of view. As a gym, fitness club owner or online coach, you need to make sure that your business is visible out there on any social channel (be aware of new channels too).

Diversify your class offerings, run promotions, cater for different segment of population, get involved in the local community and have a strong online presence is essential for business survival.

If you found this blog post interesting please share it with your friends or with someone who might get value out of it too!

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