Winners of Most Innovative Strategic Marketing Agency 2023

Winners of Most Innovative Strategic Marketing Agency 2023

Irish Enterprise Awards 2023 | Most Strategic Innovated Marketing agency
We are absolutely thrilled to have won Most Innovative Strategic Marketing Agency 2023 in the Irish Enterprise Awards by EU Business News! 
This is the second year in a row that we have won an award from them, which we are absolutely delighted about. Over 2 years ago Ryan Marketing Solutions was born and we can’t wait to continue to solve businesses prpblems and build their brands for 2023! 
We don’t just offer your typical marketing services, but very bespoke services to ensure you reach your goals and full potential with tailored expertise. 

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Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

How To Develop A Social Media Strategy

How To Develop A Social Media Strategy

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Developing a social media strategy is crucial for any business looking to connect with its target audience, increase brand awareness, and drive sales. Here are some key steps to creating an effective social media strategy:

1. Define your goals: What do you want to achieve with social media? Is it to increase brand awareness, drive website traffic, or generate leads? Your goals will inform the rest of your strategy, so it’s essential to define them clearly.

2. Know your target audience: Who are your ideal customers? What are their interests, pain points, and social media habits? Use this information to create content that resonates with your target audience and choose the right social media platforms to reach them.

3. Conduct a competitive analysis: What are your competitors doing on social media? What’s working for them, and what isn’t? Use this information to identify gaps in the market and find opportunities to differentiate yourself.

4. Create a content strategy: Based on your goals, target audience, and competitive analysis, create a content strategy that includes the types of content you’ll create, how often you’ll post, and the platforms you’ll use.

5. Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that your target audience uses the most and that align with your content strategy.

6. Develop a posting schedule: Consistency is key in social media. Develop a posting schedule that ensures you’re posting regularly, at the optimal times and with the right call-to-actions (CTA’s) for your target audience.

7. Monitor and measure your results: Use analytics tools to monitor the performance of your social media strategy. Use this data to refine your strategy, identify what’s working and what’s not, and make adjustments as needed.

Remember, social media is about building relationships with your target audience, so be authentic, engaging, and responsive. With a well-crafted social media strategy, you can connect with your target audience, increase brand awareness, and drive business growth.

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Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Steal This Simple Instagram Strategy To Increase Your Followers

Steal This Simple Instagram Strategy To Increase Your Followers

Instagram Strategy | Ryan Marketing Solutions | Ireland

You can either worry about things you can’t control and be miserable because of the latest Instagram changes or you can just focus on the things you can control. I think we all know that the Instagram’s algorithms sort of suck lately. The platform seems to be all over the place and growth is not just the way that it used to be. But do remember, it is actually still very much possible to grow on Instagram.

Even with all of the problems Instagram has right now it still is a pretty solid platform to build your brand.  Adapting with the platform is the only way to grow nowadays and actually some strategies require some refinements every once in a while, so let’s discuss different strategies to actively grow your Instagram with real followers and convert them into customers.

So, you know this train of posting content, throwing in a bunch of hashtags and hoping it will sort of blow up are long over. In fact,  these days we are responsible for the algorithm getting confused and messing everything up right now. Instagram obviously knows this is happening and in an attempt to save the platform they’ve sort of changed the game and you should change your strategy accordingly to that.

This is where the strategy of so-called content tree comes into play, which is basically a strategy to maximise your visibility using the algorithm while also fuelling your brand,  building customers with content that not always blows up but content actually builds those relationships and serves people in your target audience –  this is the secret thing activates the algorithm gates of hell.

How To Start

Firstly I would recommend, if you’ve been posting consistently for about three to four months without getting any traction, especially if your account is from pre-2020,  then I would start over from scratch. No matter how big your followers are it doesn’t help you anyway if you don’t reach them and if you actually swallow the hard pill and delete your old profile or you know just start from scratch you will see that this organic reach cap is sort of gone and growing outside of reels will be a lot easier again. 

Now, whether who’ve started from scratch or just haven’t had a strategy before, the first step is to actually figure out which content type gets recommended in your niche. This is the content which will actually give you the eyeballs that you need, and believe it or not there’s some niches especially in certain demographics where reels are not performing at all yet and this is the interesting thing – photos and regular feed posts seem to be doing a bit better again according to my latest research. Therefore, maybe they’re tweaking around here which seems to be good especially with accounts that didn’t confuse the algorithm at some point.  

The Cotton Tree Strategy

Now once you know which types of content are your performers, it’s time to craft the cotton tree. The first pillar obviously being content that gets you found and in 90 of the cases right now obviously it’s some sort of reel. Try post a reel 3 times per week – mix it up between a trend, and evergreen original content. Make it a priority to create reels, as that’s just how the game works right now.  

If you want to actually grow your brand on Instagram, this is where the growth pillar comes in – regular posts like educational posts, photos or carousels, or just text posts are key. In the long term, this is where Instagram could have an advantage over Tik Tok. Due to its diversification and the new algorithm main purpose with these feed posts is actually not to get the maximum reach it’s actually to build a repertoire that people can binge your content on, other than reels.

So, if you can actually pull this off it will activate the algorithm floodgates for you and  everything will sort of start to fall into place – you’re going to see your content get recommended in the explore page, as the suggested post and you’re also going to see your reels getting more recommended. Ideally, regular feed posts are scattered all over the week, try aim for 3-5 times a week. Remember, don’t be mad if you don’t get the reach that you got with reels or get with reels, because these posts are actually here for the long run to get binged on.

A typical follower journey involves majority of people coming to your profile after seeing your reels and people typically need to see multiple reels to recognise you and to get you on their radar. We are talking about the rule of 7 here, and that’s why you want to increase the post frequency to the maximum amount. Then if you’ve done this process for some time and you’re on their radar, they’ll tab on your profile and see what else you got. This is where your regular posts should start to shine, because according to our research, the time people spent visiting your profile is the most valuable indicator for Instagram. This will boost your chances of getting recommended a lot especially if you get them off the sort of fast-paced reels feet and into a different rhythm. 

Finally the leaves on the tree, including having regular stories (to connect with people and let them actually see the other side of you or your business) and having call- to -actions (CTA’s) to get more people to actually connect with you and getting them to hit the follow button. It is very important in terms of converting more of those eyeballs into followers which is by the way another trick to counter this whole algorithm issue. The more people you can get to convert into followers the more your profile will be labelled as high value high quality.

Get Creative 

 Now you know exactly how to create a simple Instagram marketing strategy that will wow your followers, grow your following, and boost your engagement. Don’t forget to get creative with the platform. If you’re prepared to get experimental and try new things, the opportunities to grow your brand via Instagram are endless.

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

What Is A Marketing Coach and Do You Need One?

What Is A Marketing Coach and Do You Need One?

Marketing Coach | Ryan Marketing Solutions | Tipperary

If your business is not growing, it’s dying, there’s no middle ground. The world is quickly passing by those that are standing and perhaps satisfied with simply getting by your business growth is fuelled by marketing.

Not every business is in a position to hire someone else to handle their marketing. Most businesses have to do some or all the marketing themselves. The problem is most business owners are not marketers by trade and they have limited knowledge of how to structure & implement a marketing plan. This is where a marketing coach comes in to help. 

What is a marketing coach? 

A marketing coach is an expert consultant who works closely with business owners to help you build your own marketing capabilities. With their help you can more easily identify challenges and build a fully systemized approach to marketing.

This coach has years of experience generally marketing high-growth businesses. Their job is to understand your business values, mission, and goals, and to advise strategies for success. 

Five signs that you may actually need a marketing coach in 2022

#1 YOU FEEL STUCK AND DON’T KNOW WHAT TO DO NEXT

There is a lot of noise out there so having a marketing coach that has seen what works has actually implemented those strategies themselves they’re able to see what’s going to be the best move for your business. They’re going to be able to really narrow down that ROI and be able to tell you this is the right next step for your business and then hand hold you through that process, so that you don’t have to learn from the mistakes that others have made before you. Allow those marketing coaches that have made those mistakes before be able to guide you through that seamlessly.

#2 SUCCESSFULLY UTILISE THEIR SKILLS

 This because they’ve tried all the things and they just don’t know what’s working. This is different from the person who doesn’t know what the next right step is. There is definitely people out there that will try all the things and then maybe have a successful launch or quarter or maybe not and then they look back and they really don’t know what to attribute that. They are also people out there that are doing more than they probably need to and so being able to kind of look at all of those tactics that you’re doing and then be able to eliminate the ones that really aren’t going to be helpful for your business can really be valuable to the time that you’re spending on your own marketing. Therefore,  if you’re doing 10 things a week let’s narrow it down to the really the three or four that are moving the needle the most and maybe that’s really all you need to be doing. This can be extremely beneficial in giving you time back in your day

#3 REACH THEIR IDEAL CUSTOMER

Many of us will assume that we know what our customer is and as we get more customers then we can really fine-tune that down. You are think questioning where are those people hanging out online, where are they spending their time, so that I can then leverage those places and those opportunities to make them good marketing opportunities for me. Therefore, sometimes this can be getting a little creative and not just looking at your demographic and find which magazine it fits. This may work for some but for others a marketing coach is looking for a better ROI, more targeted and better analytics.. This will allow you to really see what’s working and what may need to be tweak. So that can come along with some creativity to make sure that you’re reaching those ideal customers

#4 YOU’RE DOING RANDOM ACTS OF MARKETING 

So let’s say you’re using Facebook Ads, cold calling, digital marketing, and all of that. If it’s working for you, then great. But think about it. Implementing tactics without a solid strategy leads to the “bright shiny object syndrome,” which keeps you chasing the wrong things. You need a strategy, which is the big-picture planning you do prior to the tactics. So instead of doing random acts of marketing, having a solid marketing plan that fulfils your goals and objectives.

#5 YOU NEED MORE SUPPORT 

There are several business owners that I work with that quite frankly they’re just not ready to go to the next step, so they can only reach and achieve a certain amount before they really need to employ somebody that does marketing day in and day out.

That’s when a marketing coach comes in handy, so if this is something that you think you would be interested in exploring kind of how a marketing coach can help you?

Final Thoughts

A lot like any other coach, a marketing coach is a guy that can put you on the path to achieve optimal results. A marketing coach can eliminate the guessing game that is not working for you. They will take the time to help you understand how marketing works and get you focused on the activities that really matter.

A marketing coaching is not just for busy business owners. It’s also perfect for people just starting their businesses with no marketing experience at all or for larger companies with in-house marketing personnel who need help realigning their marketing strategy & outlining actionable marketing activities. It’s perfect for someone who needs a structured plan to follow and a person to hold them accountable to getting it all done 

Some  false assumptions:

  • First, you can’t simplify coaching as a tool. 
  • Second, coaching is not only for failing businesses; it helps the good become the best.  
  • And third, coaching doesn’t provide band-aid solutions.

Do you need help to get off the ground? Are you trying to upscale your business? No matter what your definition of success is, a marketing coach will help you make that happen

Drive your Business Forward Faster with a Award Winning Marketing Coach!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions

Winners of Corporate LiveWire Innovation & Excellence Awards in 2022

Winners of Corporate LiveWire Innovation & Excellence Awards in 2022

Social Selling | Ryan Marketing Solutions | Ireland

We are absolutely thrilled to have won Boutique Marketing Consultancy Firm of the Year – Ireland in the Corporate LiveWire Innovation & Excellence awards! 

When Catherine started Ryan Marketing Solutions less then 2 years ago, she never expected that her company would be winning awards at this stage 

Thanks to the judges & organisers, thank you to all our clients and to YOU for being part of our journey!!

These awards celebrates the success and achievements of firms & individuals that have taken an innovative approach to demonstrate exceptional business performance. With more categories and an even greater international spectrum, these awards honour those who standout as consistently showing best practice in every aspect of their work 

Drive your Business Forward Faster with a FREE Consultancy Call!

Build Faster, Protect your Brand and Grow your Business with Ryan Marketing Solutions